Search Engine Optimization Manager

Adoctor is a fast-growing healthcare marketing company committed to helping doctors, clinics, and hospitals achieve their digital growth goals. We specialize in SEO, digital advertising, and social media management to build a strong online presence for our clients. Join our dynamic team and contribute to impactful healthcare marketing strategies!

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 Job Summary

We are seeking a skilled SEO Specialist to oversee and implement SEO strategies that enhance our clients’ online visibility, drive organic traffic, and increase patient inquiries. The role includes a mix of technical SEO, strategic planning, team collaboration, and performance tracking. The ideal candidate will have experience in managing SEO campaigns end-to-end, with strong analytical and leadership skills. Candidates with prior experience in healthcare marketing will be preferred.

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 Key Responsibilities

 SEO Strategy and Implementation:

- Develop and implement SEO strategies to improve organic search rankings, website traffic, and client engagement.

- Conduct competitive analysis to identify opportunities and challenges in the market.

- Plan and execute on-page and off-page optimization strategies, including metadata, link building, and keyword targeting.

 Local SEO Expertise:

- Optimize Google My Business profiles and ensure accurate NAP (Name, Address, Phone) consistency.

- Implement location-based SEO strategies to enhance visibility in specific geographic regions.

- Drive footfall to clinics and hospitals by improving local search rankings.

 Technical SEO and Website Optimization:

- Perform site audits to identify and resolve issues like crawl errors, page speed optimization, mobile responsiveness, and schema markup.

- Collaborate with web developers to ensure websites are SEO-friendly and technically optimized.

 Keyword Research and Content Strategy:

- Perform in-depth keyword research and map keywords to content.

- Work with content creators to develop SEO-friendly blogs, service pages, and landing pages.

 Analytics and Performance Tracking:

- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush.

- Provide detailed reports on traffic, rankings, and key performance indicators (KPIs) with actionable insights.

 Team Collaboration:

- Collaborate with digital advertising teams for keyword alignment and campaign optimization.

- Partner with account managers and clients to ensure SEO strategies align with overall marketing goals.

 Client Management and Communication:

- Maintain clear and consistent communication with clients regarding campaign progress, deliverables, and performance.

- Present insights, recommendations, and results to clients in a professional manner.

 Team Leadership 

- Lead and mentor a team of SEO specialists to ensure consistent delivery of high-quality work.

- Oversee multiple client projects and manage team resources effectively.

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 Requirements

 Educational Background:

- Bachelor’s degree in Marketing, IT, Computer Science, or a related field.

 Experience:

- 3 years minimum of proven experience in SEO, with a track record of driving organic growth.

- Prior experience in healthcare marketing or working with healthcare clients is highly preferred.

 Skills and Tools:

- Expertise in SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Analytics.

- Strong understanding of on-page, off-page, and technical SEO best practices.

- Local SEO expertise, including optimization for Google My Business and location-based strategies.

- Basic understanding of Google Ads is an added advantage.

Soft Skills:

- Excellent communication skills in English (both verbal and written).

- Ability to think strategically and solve complex problems.

- Strong leadership and team management abilities

- Detail-oriented with strong organizational skills.