Product Marketing Lead

About the Company

Mitsogo Inc.

Hexnode

Position Overview

Product Marketing Lead

Key Responsibilities

Market Analysis and Strategy

• Conduct in-depth market research to identify customer needs, industry trends, and competitive dynamics.
• Develop and refine product positioning and messaging to effectively differentiate our offerings.
• Identify and target key market segments with tailored marketing strategies.

Product Launch and Go-to-Market Execution

• Lead the planning and execution of product launches.
• Develop marketing collateral, sales enablement tools, and promotional campaigns.
• Coordinate with internal stakeholders to ensure a cohesive go-to-market approach.
• Monitor and evaluate the performance of product launches and adjust strategies accordingly.

Content Development and Communication

• Create high-quality content including datasheets, whitepapers, case studies, and blog posts.
• Deliver presentations, webinars, and training materials to support sales and customer success.
• Collaborate with the content team to maintain consistent messaging across all platforms.

Customer and Sales Enablement

• Partner with the sales team to provide product expertise and support sales initiatives.
• Collect and analyze feedback from customers and sales teams to inform product and marketing strategies.
• Build and manage relationships with key industry influencers, analysts, and partners.

Qualifications

• 6+ years of experience in product marketing, preferably in UEM or cybersecurity domains.
• Proven track record of launching and managing technology products in competitive markets.

Skills and Competencies

• Strong understanding of UEM, cybersecurity, or related technology sectors.
• Excellent verbal and written communication skills.
• Ability to articulate complex concepts clearly and persuasively.
• Proficiency in market research, competitive analysis, and campaign performance measurement.
• Demonstrated ability to develop and execute strategic marketing initiatives.