Product Marketing Lead

Position Overview

The Product Marketing Lead is a pivotal role responsible for driving the internal and external amplification of Moving Walls product roadmaps. Reporting to the Global Head of Marketing this role focuses on creating strategic marketing plans, ensuring alignment with product innovation, and driving adoption across target markets. The Product Marketing Lead will work closely with cross-functional teams, to position Moving Walls solutions as leaders in the AdTech & MediaTech industry.

Primary Responsibilities

1. Product Roadmap Amplification

   • Collaborate with the CPO to understand the product roadmap, key features, and innovation timelines.
   • Develop comprehensive go-to-market (GTM) strategies for new product launches and updates.
   • Align product marketing initiatives with organizational goals to maximize impact and adoption.

1. Strategic Planning

   • Define Ideal Customer Profiles (ICPs) and target segments for each product.
   • Develop messaging frameworks that communicate product value propositions effectively to diverse audiences, including advertising agencies and brands.
   • Conduct competitive analysis to identify differentiation opportunities.

1. Content Development

   • Create high-quality product collateral such as case studies, brochures, white papers, and presentations.
   • Collaborate with content and design teams to produce multimedia assets, including videos and infographics, to showcase product capabilities.
   • Develop SEO-optimized content to enhance visibility and engagement.

1. Internal Alignment

   • Enable sales teams by developing training materials, playbooks, and presentations.
   • Collaborate with the marketing team to ensure alignment between product marketing and brand campaigns.
   • Conduct regular product knowledge sessions for internal stakeholders.

1. Campaign Activation

   • Plan and execute campaigns to amplify product visibility, including webinars, email marketing, and digital campaigns.
   • Measure campaign performance and optimize for engagement and conversions.

2. Market Insights

   • Gather and analyze market feedback to inform product positioning and enhancements.
   • Identify trends and emerging needs in the AdTech & MediaTech space to guide product messaging.

Key Responsibility Areas (KRAs)

1. Product Roadmap Amplification

   • Develop and execute GTM strategies for all product launches.
   • Ensure alignment of product messaging with business goals and customer needs.

1. Stakeholder Collaboration

   • Drive cross-functional alignment between product, marketing, and sales teams.
   • Ensure that all teams are equipped with the necessary materials and training to promote product adoption.

1. Content and Campaign Management

   • Create impactful product marketing assets to drive awareness and adoption.
   • Execute targeted campaigns to amplify product visibility among key segments.

1. Performance Tracking

   • Continuously measure and optimize marketing efforts to maximize ROI.

Key Performance Indicators (KPIs)

1. Product Awareness and Engagement

   • GTM plans for all markets executed per year.
   • Increase in product-related website traffic and engagement metrics (e.g., session duration, click-through rates).

1. Campaign Effectiveness

   • ROI on product marketing campaigns.
   • Conversion rates from campaigns (e.g., demo requests, sales inquiries). 4x of Ads cost

1. Sales Enablement

   • Number of product training sessions conducted.

   • Utilization rate of marketing assets by the sales team.

1. Market Penetration

   • Percentage of ICPs and target segments reached through marketing efforts.
   • Growth in product adoption rates among key customer segments.

1. Content Performance

   • Number of assets created (case studies, white papers). Minimum 1 x per month each.
   • Incremental engagement metrics for content (e.g., downloads, shares, views).

1. Customer Feedback

   • Improvement in customer satisfaction scores related to product messaging and understanding.
   • Frequency and depth of actionable feedback collected for product improvements.

Qualifications

Experience

• 7+ years in product marketing, preferably in AdTech, MediaTech or SaaS industries.
• Proven track record of creating GTM strategies and executing successful campaigns.

Skills

• Exceptional communication and storytelling skills.
• Proficiency in marketing tools such as Zoho CRM, Google Analytics, and Canva.
• Strong analytical skills to measure and optimize campaign performance.

Soft Skills

• Strategic thinker with the ability to translate product features into customer benefits.
• Collaborative mindset to work effectively across teams.
• Highly organized and capable of managing multiple projects simultaneously.

Technology Stack

• CRM: Zoho.
• Analytics: Google Analytics, SEMrush, PipeDrive,
• Content Creation: Canva, Adobe Creative Suite.