Product Marketer

Kovai.co

Kovai.co

Our Products:

• Biztalk360
• Turbo360
• Document360

“UK headquarters. Indian innovation. Global impact.”

exponential growth

We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co

Redefining tech is our game. Are you in? Join Kovai.co

Opportunity : Product Marketer

What you’ll do on the job:

• Product messaging and positioning – Develop product messaging that differentiates Kovai.co products and services from others in the market
• Enabling Sales – Communicate the value of new products and services to the sales and marketing team using various tools and collateral
• Market, customer and competitor analysis – Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
• Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and organic demand
• Content development – Conceptualize and create unique product and solution content for a variety of platforms
• Evangelism – Serve as a company spokesperson and go-to thought leader for Kovai.co’s
• Product releases – Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery

Who’ll be a good fit:

• 2-4 years of experience , B2B software marketing – SaaS experience preferred.
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Ability to effectively lead, inspire, and mentor direct and indirect reports
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
• Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
• Metric driven, comfortable in working with data to draw and share insights with stakeholders
• Experience creating highly leveraged sales tools, training, and collateral

Equal Opportunities:

Kovai.co