Senior Product Marketing Manager

You will be joining Kovai.co as a catalyst, playing a significant role in the revolution of enterprise software and B2B SaaS industries. With a strong focus on delivering top-notch enterprise software and groundbreaking SaaS solutions to a global clientele, Kovai.co empowers over 2,500 businesses worldwide with its award-winning products like Biztalk360, Turbo360, and Document360. As a Senior Product Marketing Manager at Kovai.co, your responsibilities will include developing brand messaging and positioning to set Kovai.co products apart from competitors, enabling the sales team by communicating the value of new features, conducting market, customer, and competitor analysis to strategize product positioning, and driving demand generation through effective GTM strategies and marketing programs. To excel in this role, you should have a background in B2B software marketing with a preference for SaaS experience. You should also possess a proven track record of creating comprehensive marketing plans that encompass strategy, customer research, competitive analysis, messaging, and pricing. Additionally, experience in initiating and driving various GTM programs such as webinars, trade shows, social media, and content marketing for the global market is crucial. Excellent English communication skills, both written and verbal, are essential, along with strong leadership abilities to inspire and mentor team members. Collaborating effectively with cross-functional teams, including executive management, product management, operations, sales, and marketing, is key. Being self-directed, organized, and capable of hands-on execution and long-term business planning will contribute to your success in this role. Moreover, a data-driven approach to draw insights and share them with stakeholders is expected. If you are passionate about redefining technology and eager to make a significant impact in the B2B software and SaaS landscape, Kovai.co is where your passion meets purpose. Join us on this remarkable journey towards innovation and growth. Apply now to explore this exciting opportunity further, as we look forward to discussing how you can contribute to our mission.,