PR and Influencer Marketing Specialist

Location: Bandra, Mumbai

Employment Type: Full-Time

Salary: 40000 to 50000

About the Role

4+ years of experience

This is your opportunity to be part of a purpose-driven organization, helping shape how people see and engage with us—while telling meaningful stories that matter.

Your Key Responsibilities

Strategy & Planning

• Design and run PR and influencer campaigns that support our brand goals.
• Choose the right platforms and partners to ensure maximum reach and results.

Influencer Engagement

• Find and connect with influencers and content creators aligned with our mission.
• Manage contracts, partnerships, and track influencer performance.

Media Relations

• Build strong relationships with journalists and media houses.
• Write and share press releases, pitches, and media content.

Ø Campaign Execution

• Oversee campaigns from start to finish—planning, coordination, budgeting, and results.
• Work closely with creative, marketing, and social media teams for unified messaging.

Ø Content & Storytelling

• Collaborate to craft impactful stories and narratives.
• Ensure consistent voice, tone, and branding across all materials.

Ø Reporting & Insights

• Use tools to measure the impact of campaigns—reach, engagement, conversions.
• Share insights and improve future campaign planning.

Ø Crisis Communications

• Support the team with effective PR strategies during sensitive or urgent situations.

What we are looking for

:

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Knowledge:

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·      Excellent communication & writing

·      Strong media and influencer networking

·      Data-driven thinking

·      Project management & multitasking

·      Creative storytelling

·      Team player

What You’ll Get

·      A competitive salary and sector-aligned benefits

·      Growth opportunities through workshops, trainings, and certifications

·      A creative and collaborative work environment that values innovation

About Us:

Kherwadi Social Welfare Association (KSWA) was founded in 1928 by the late Shri B G Kher (First Chief Minister of Maharashtra). Yuva Parivartan - A Project of KSWA - was formally launched by then President of India, Dr A P J Abdul Kalam to provide unmotivated school dropouts a second chance through short term vocational training and placement assistance through our 47 Livelihood Development Centers spread across 16 States in the Country. For more detail, please visit our website www.yuvaparivartan.org