PPC Team Lead

We are hiring Team Lead - Omni Channel: Department: PPC Location: Kolkata Experience: 7+ Years As a Team Lead - Omni Channel, you will play a strategic leadership role in managing and scaling multi-platform paid media campaigns across Google Ads, Meta, Bing, Quora, Twitter, Taboola, Outbrain, Colombia, and more. You will lead a team of digital marketers while working cross-functionally with client servicing, creative, and tech teams to deliver ROI-focused performance marketing initiatives. This position demands a balance of hands-on execution, strategic thinking, people management, and client engagement. The ideal candidate is experienced in managing high-performance PPC teams and delivering campaign excellence in fast-paced agency environments. Key Responsibilities : ● Lead campaign planning, execution, and optimization across platforms like Google Ads, Meta, Bing, Yahoo, Quora, Twitter, Taboola, Outbrain, and Colombia. ● Oversee account health, including daily budget caps, impression share, quality score, and bid strategies. ● Design and test creative assets and ad copy to ensure high-performing campaign outputs. ● Set up and optimize conversion tracking, retargeting, audience segmentation, and bidding strategies. ● Implement A/B testing strategies to refine ad effectiveness and increase ROI. ● Stay updated with algorithm changes and platform innovations. ● Serve as the senior escalation point for client queries and performance-related issues concerns. ● Ensure timely updates and reporting as per mandate, including strategic recommendations. ● Lead high-level performance review calls and client WBRs (Weekly Business Reviews). ● 7-11 years of hands-on experience managing Google Ads & Meta campaigns. ● Qualifications & Competencies: ● Graduate/Post-Graduate in Marketing, Communications, or related field. ● 7+ years of proven experience in paid media, including Google Ads and Meta platforms. ● Advanced knowledge of paid search/display/video/native ad ecosystems. ● Strong expertise in tools like Google Analytics, Data Studio, Google Tag Manager, and platform-specific dashboards. ● Exceptional communication and stakeholder management skills. ● Demonstrated leadership in managing high-performing teams and complex client portfolios. ● Highly analytical with attention to detail and a passion for marketing performance. Interested candidates can share their resume to khushi.dadhich@srvmedia.com Show more Show less