Performance Marketing Planner

We're Hiring: Media Planner (Digital Focus)

📍 Location: Okhla Phase 1, New Delhi (Work from Office)

🧠 Experience: 2+ Years | 🕘 Employment Type: Full-Time

Industry: Advertising Services

Story Digital is a creative-first digital agency that crafts bold, performance-driven campaigns. We’re looking for a Media Planner who blends creative thinking with analytical strategy to drive real results for our diverse portfolio of brands.

💼 What You’ll Do:

🔹 Strategize Campaigns:

• Collaborate with strategy and account teams to build media plans aligned with business goals and KPIs
• Use data-driven insights to reach the right audience, at the right time, in the right places

🔹 Audience & Trend Research:

• Dive into research tools to understand audience behavior and media habits
• Track market trends, benchmarks, and competition to keep strategies sharp

🔹 Channel Planning & Execution:

• Select the most effective media channels:
• Digital (Google, Meta, YouTube, Snapchat, Search)
• OTT (Hotstar, Jio, SonyLiv)
• Programmatic, Native Ads (Spotify, Tinder, Cricbuzz, etc.)
• Balance budget, reach, frequency, and ROI for every campaign

🔹 Campaign Monitoring & Optimization:

• Track key metrics (CTR, CPA, ROAS, etc.), conduct A/B testing, and adjust in real time
• Use tools like Google Ads, Google Analytics, Meta Insights to guide optimizations

🔹 Creative Collaboration:

• Work closely with the creative team to align messaging, formats, and timing
• Ensure every campaign feels on-brand and platform-optimized

🔹 Vendor & Platform Coordination:

• Manage media partners, negotiate rates, and explore new ad tech and media opportunities

🔹 Reporting & Insights:

• Deliver clear performance reports, campaign learnings, and actionable recommendations

✅ What You’ll Bring:

• 2+ years of experience in digital media planning (agency experience preferred)
• Proficiency in Google Ads, Google Analytics, Meta Business Manager, and other ad platforms
• Understanding of performance marketing principles and optimization
• Familiarity with tools like SimilarWeb, SEMrush, or any media research database
• Excellent communication and time management skills
• A proactive mindset with a love for data, trends, and storytelling through numbers

🎯 Why Story Digital?

At Story Digital, we go beyond media plans—we build brand experiences. You'll work on exciting, high-growth brands in a culture that thrives on creativity, collaboration, and performance.