Performance Marketing Manager

The Job

We are looking for a results-driven Digital Marketing Manager to lead our online marketing strategy and execution. The ideal candidate will have a proven track record of developing and implementing successful digital marketing campaigns, a deep understanding of the latest digital marketing trends, and the ability to analyse data to optimise performance.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies: Create and implement digital marketing plans that align with business objectives, utilising channels such as SEO, SEM, social media, email marketing, and content marketing.
• Content Creation and Management: Oversee the creation of engaging and relevant content for various digital platforms, ensuring consistency in brand messaging and tone.
• SEO and SEM Management: Optimise website content for search engines, manage pay-per-click advertising campaigns, and stay abreast of industry trends to maximise organic and paid search performance.
• Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across platforms.
• Email Marketing: Plan and execute effective email marketing campaigns, ensuring proper segmentation, personalization, and analysis of performance metrics.
• Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) to measure the success of digital marketing efforts. Provide regular reports and insights to the leadership team.
• Budget Management: Efficiently manage the digital marketing budget, ensuring maximum ROI and cost-effectiveness in all campaigns.

About You

• You have at least 5 years of experience in a similar role in the e-Commerce industry.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Solid understanding of digital marketing techniques, SEO, SEM, and social media platforms.
• Strong analytical skills and the ability to use data to inform strategy and decision-making.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Up-to-date with the latest trends and best practices in digital marketing.