Performance Marketing Lead

Job Role: Senior Performance Marketer | Growth Marketer

Required Experience: 4-6 years

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Key Responsibilities:

• Performance Marketing Oversight: Work closely with the performance marketing team to align brand campaigns with growth objectives, ensuring measurable impact.
• Manage paid campaigns across channels (Google Ads, Facebook & Instagram Ads, LinkedIn, etc.) and track key metrics like leads, conversions, CAC, and ROAS.
• End-to-End Campaign Execution: Oversee product launches, pricing strategies, and market positioning to maximize brand penetration.
• Social Media Leadership: Drive organic and paid social media strategies to build brand presence, engagement, and community growth.
• AI-Driven Marketing: Leverage AI-powered analytics, personalization, and automation tools for optimized customer targeting and campaign effectiveness.
• Data & Market Insights: Utilize AI-driven analytics and market research to monitor performance, consumer trends, and competitive positioning.
• Brand Strategy & Positioning: Develop and execute brand strategies that enhance awareness, engagement, and conversions across multiple digital platforms.
• Guide and mentor the team to ensure high-quality deliverables that align with client expectations.
• Cross-Functional Collaboration: Work closely with e-commerce, design, and operations teams to ensure a seamless omnichannel brand experience.

Key Requirements:

• 6+ years of experience in brand management, with a strong focus on online sales channels and e-commerce growth.
• Recent Experience: At least 3 years in an agency (creative, media, or digital) and 3 years in an e-commerce or D2C role.
• Strong understanding of Apparel, Beauty & Personal Care (B&PC), and D2C brands with a deep knowledge of consumer behavior, pricing strategies, and competitive landscapes
• Proven expertise in executing high-impact brand campaigns across multiple channels, including digital, social, and influencer marketing.
• Strong analytical skills with experience in market research, AI-driven insights, and performance measurement.