Performance Marketing Lead

Job Description

Performance Marketing Lead Full Time WORK FROM OFFICE Delhi based Shift Timings - 3 PM to 12 AM IST Problem Statement Communicating our message effectively to the users via the right digital channels. Responsibilities Build and deploy ads through paid channels at the direction of the campaign manager Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc Partner with internal teams to ensure all ad products are thoroughly vetted for operational use Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays. Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns Proactively seek out new tools and opportunities to improve our advertising efforts Participate in or facilitate special marketing projects as required Requirements 3+ years of experience with Programmatic Ad Planning, Execution & Analysis Experience in managing Lead Generation campaigns, particularly on Google Ads. Exposure to the US market is essential. Proven track record of handling budgets exceeding $1,000 per day. Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp) High affinity for people who've worked on targeting US customers. You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.) Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates. Deep understanding of Google & Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage. Have proven experience in managing B2C campaigns. Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc. Exceptional project management and communications skills are essential to collaborating with a remote team. Strong process orientation & documentation ethic. Strong analytical skills. Growth mindset and willingness to learn. Must have experience with Outbrain, Taboola & Other third-party networks Potential Growth Paths Manager - Performance Marketing Manager - Digital Marketing Manager - Integrated Marketing