Performance Marketing Executive

Location- Ghitorni Budget- upto 6 LPA Role Overview: We are looking for a result-oriented Performance Marketing Executive who can strategize, implement, and optimize paid campaigns across Meta (Facebook & Instagram), Linkedin, Apollo, and drive organic traffic through SEO. The ideal candidate is both analytical and creative, with proven experience in running ROI-driven campaigns and improving search visibility for e-commerce or content-rich platforms. Key Responsibilities: Plan, execute, and optimize paid ad campaigns on Meta platforms (Facebook & Instagram) to meet performance KPIs. Create and manage SEO strategies including keyword research, on-page optimization, and technical SEO for both brand and client websites. Continuously monitor campaign performance, conduct A/B testing, and optimize ad creatives, targeting, bids, and landing pages to maximize ROI. Generate insightful performance reports and dashboards using Google Analytics, Meta Business Suite, and other tools. Collaborate with design and content teams to align ad creatives, landing pages, and content with campaign goals and SEO standards. Monitor trends in digital marketing, platform algorithms, and best practices to maintain campaign effectiveness. Optimize product pages and brand stores for marketplaces like Amazon and Flipkart for organic visibility and conversion. Requirements: 2–4 years of experience in performance marketing with a strong focus on Meta Ads, and SEO. Proven track record of running successful paid campaigns with measurable ROI. Solid understanding of digital marketing metrics (CTR, CPC, ROAS, CPA, etc.). Hands-on experience with SEO tools like SEMrush, Ahrefs, Google Search Console, and paid ad platforms. Strong analytical skills with experience in tools like Google Analytics, Looker Studio, or similar. Excellent communication, reporting, and stakeholder management skills. Experience with e-commerce and marketplaces is highly preferred. Show more Show less