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Atlanta Systems Pvt. Ltd.
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Performance Marketing Executive

Performance Marketing Executive

Atlanta Systems Pvt. Ltd.

3 years

0 Lacs

New Delhi Delhi India

Posted:2 days ago| Platform:

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Skills Required

marketing data psychology ads analyze report metrics drive optimization retention content design test strategies analytics reporting scaling seo

Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Experience Required:

Industry Preference:

About the role:

Performance Marketing Specialist

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads, Programmatic platforms, and other digital channels
Analyze and report on key performance metrics including ROAS, CAC, AOV, LTV, CPC, CPM, and ACOS
Drive e-commerce sales growth through conversion funnel optimization and customer retention strategies
Collaborate cross-functionally with content, design, and tech teams to align on campaign objectives and execution
Manage and scale advertising budgets efficiently based on real-time performance data
Continuously test, learn, and iterate creatives, audience segments, and channel strategies for maximum impact
Leverage tools such as Google Analytics, Meta Business Suite, and other reporting dashboards for data-driven insights

Key Highlights:

2–3 years of hands-on experience managing and scaling paid marketing campaigns
Strong command over key performance metrics: ROAS, CAC, LTV, AOV, CPC, and CPM
Data-driven mindset with sharp analytical skills and decision-making ability
Experience in SEO, retention marketing, and building end-to-end performance funnels
Bonus: Prior exposure to wellness, health, or nutraceutical D2C brands
Understanding of online consumer behavior and digital buying psychology

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