Partnership/ Publisher Development

Job Description

This is a full-time on-site role for a Lead - Publisher Development and Strategic Partnerships at Tyroo in Gurgaon/ Bangalore. Tyroo|CJ is building Commerce based Monetization solutions for emerging categories of Web and App based supply with core focus on Fintech/Human Media/ Programmatic Performance/ Commerce and Lead Aggregators integrating directly into CJ Platform for fraud free, full funnel and inventory development. This role requires capability to build audiences and monetization infrastructure & you will be at the forefront of growth strategy, building and managing monetization partnerships with leading consumer platforms and post-purchase surfaces. Your efforts will significantly expand network inventory, creating new opportunities for our Leading Global advertisers to connect with and acquire new shoppers. This quota-carrying role requires end-to-end ownership of deals, from prospecting, selling, negotiating and closing deals, to post-deal execution. You will collaborate closely with Product, Engineering, and Customer Success teams to ensure seamless implementation and ongoing success.The ideal candidate is a strategic thinker with strong financial acumen, exceptional attention to detail, and outstanding written and verbal communication skills. You thrive in cross-functional environments, and are motivated by doing smart, sustainable deals that have a transformational impact on the business. Responsibilities Pipeline generation : Create a roadmap for publisher identification and prioritisation based on their business impact and value to the ecosystem. Run deep discovery to understand a publishers goals, organizational structure and their willingness to partner with Tyroo|Cj & maintain a healthy pipeline of publishers open to join the network Lead generation : Represent CJ at partner-facing or industry-wide events Revenue generation : Build and execute outreach strategies to pitch, recruit and onboard enterprise publishers in given markets (India and S.E.Asia). Proposal : The role requires you to identify opportunities and create custom plans of monetisation for the partner in a collaborative manner. A deep understanding of how monetisation works for Consumer businesses is important. Equally important is to convert this understanding into a custom proposal for the partners and create a year long revenue map for them. Negotiate and execute contracts with the publisher in close partnership with Legal, Finance and Tyroo’s leadership team (including the Founder/CEO) Collaboration : Work closely with cross-functional teams, including account managers, advertisers, and internal stakeholders, to align publisher strategies with business objectives Forecasting : Maintain and manage your pipeline and accurately forecast revenue. New product development : Be on top of industry trends & utilise data to identify new products / partnerships that can be unlocked Annual reviews : Work closely with customer success (Pub-dev) team to ensure success for publishers after they are successfully onboarded on the platform. Continuously monitor their performance and take part in their half year and annual reviews. Executive presence : Build relationships with C level suite at companies being pitched at and make them your ambassadors Qualifications Bachelor's degree in Marketing, Business, or related field, 5-7 years of experience in partnerships for martech, adtech or D2C Consumer business is a must have. Experience in enterprise sales is good to have Ability to build C-suite relationships and influence. Past relevant experience of selling to fintech / banks / aggregator apps / Mobile OEM's. Strong understanding of digital monetisation, negotiation and communication skills. A deep understanding of the India and S.E.Asia digital media and digital consumer products space and its monetisation techniques. This is an IC role and requires the ability to work independently in a fast paced environment.