Marketing Specialist

Marketing Executive / Marketing Specialist He / She will be responsible for overseeing the company’s marketing vertical, ensuring the seamless execution of creative, SEO, website, and 360-degree marketing initiatives. This role involves close collaboration with agencies, assisting the Senior Manager in day-to-day activities, and delivering measurable results in lead generation, branding, and cost optimization. Key Responsibilities Strategic Marketing Coordination: • Oversee creative, SEO, website projects, and end-to-end 360-degree marketing initiatives. • Coordinate with external agencies to ensure high-quality and timely deliverables. Digital Advertising & Lead Generation: • Manage monthly ad budgets across Google and Meta Ads. • Achieve lead generation targets while lowering the cost per lead. • Improve ROAS by 10-15% through data-driven insights and strategic campaign optimization. CRM & Sales Funnel Management: • Optimize websites, landing pages, and sales funnels to enhance user experience and conversions. • Manage CRMs to streamline lead tracking and sales coordination. • Set up communication channels for efficient sales calling (e.g., WhatsApp, SMS campaigns, Truecaller verification). Performance Analytics: • Leverage data analytics to track KPIs, improve campaign performance, and bring in savings on ad spend. • Deliver detailed MIS reporting and actionable insights to stakeholders. Branding & Campaign Execution: • Develop and manage social media calendars, driving an increase in organic traffic and brand awareness. • Plan and execute branding campaigns with agency, including outdoor hoardings, newspaper ads, and PR events like exhibitions and conferences.(whenever required) Cost Optimization, Market & Comp Analysis & Negotiation: • Negotiate high-value contracts with suppliers and clients to improve marketing efficiency. • Implement in-house campaigns to reduce dependency on external vendors, cutting costs significantly. • Analyze the competitive landscape to adapt strategies and maintain a competitive edge. Qualifications & Skills • Proven 1-2 years’ experience in digital marketing, performance advertising, and lead generation. • Strong understanding of Google Ads, Meta Ads, SEO and CRM platforms (SellDo, Interakt). Experience managing monthly budgets of ₹8L or more. • Data-driven mindset with expertise in analytics and reporting. • Excellent communication and negotiation skills. • Proficient in planning and executing multi-channel marketing campaigns. • Hands-on experience in branding, PR events, and traditional marketing. Preferred Experience • Background in real estate or similar industries. • Track record of optimizing ad spend and achieving significant cost savings. • Familiarity with competitive analysis and trend-based strategy adjustment. Show more Show less