Marketing Specialist

Harvard, Stanford, Columbia, Carnegie Mellon, Dartmouth

450+ mentors

free consultation call,

Marketing Associate

Get relevant college students or early-career professionals to schedule a free consultation with the best in the business.

To achieve this, we use the following channels:

• YouTube

  :
• With an active base of 23,000+ subscribers, we drive consultations through clear CTAs on our videos.

• WhatsApp Communities

  :
• Our community of 6,000+ members gets free answers to study abroad questions directly from mentors. These groups help us demonstrate value and build trust, leading to increased conversions.

• Instagram

  :
• Used for brand storytelling and engagement.

• Referrals

  :
• Thanks to the quality of our services,

  over 70%

  of free consultations come through referrals. We actively run review-driven referral campaigns to amplify this.

Key Responsibilities:

• YouTube Strategy

  :
• Drive content distribution, keyword research, video titles, and CTAs to grow the subscriber base and increase consultations.

• WhatsApp Engagement

  :
• Build and execute a timeline for group engagement—info sessions, mentor testimonials, video sharing, etc. (Subject matter input will be provided by the team.)

• Referral Campaigns

  :
• Collaborate with the sales team to design and run referral initiatives across college clubs, societies, and peer networks.

• External Partnerships

  :
• Reach out to podcasts, community platforms, and distribution partners to amplify brand presence.

• Brand Communication

  :
• Help shape a voice that’s

  relatable, honest, and quirky

  —one that resonates with final-year college students and early-career professionals.

brand-building is critical

we heavily rely on content, social media, and digital marketing