Marketing Head

‍Head – Marketing

Position Title: Head – Marketing

Reports To: Chief Executive Officer (CEO)

Location: Head Office (with travel to stores, agencies, and partner events)

Function: Marketing – Brand, Digital, Customer & Growth

Employment Type: Full-Time / Permanent

Role Purpose

To lead the marketing function for a fast-growing modern organic retail business, driving

brand growth, customer acquisition, retention, and category leadership. The role requires a

strategic marketer with deep experience in FMCG and e-commerce, capable of blending

traditional brand-building with performance-driven digital marketing. The Head of Marketing

will oversee end-to-end brand, product, and customer lifecycle strategies across retail, digital,

and omnichannel formats.

Key Responsibilities

1. Brand Strategy & Positioning

• Define and evolve the brand architecture and messaging for the organic product portfolio.
• Develop high-impact brand campaigns that drive awareness, trust, and differentiation.
• Ensure consistency in tone, visual identity, and positioning across all channels.

2. Digital Marketing & Performance Growth

• Own end-to-end digital marketing strategy including SEO, SEM, social, email, content,

influencer, and affiliate programs.

• Lead e-commerce acquisition and retention campaigns with ROI focus (CAC, ROAS,

LTV).

• Deploy marketing automation tools for CRM, remarketing, and customer lifecycle

engagement.

3. Retail Marketing & In-Store Experience

• Develop in-store communication strategy (POS, promotions, loyalty programs).
• Plan and execute regional and national activations to drive footfalls and conversions.
• Work with merchandising and retail ops teams to align marketing efforts at store level.

4. Category & Product Marketing

• Support category managers with product launches, pricing strategies, and packaging inputs.
• Design GTM plans for new SKUs across retail and digital channels.
• Champion the sustainability and health narrative in product storytelling.

5. Customer Insights & Analytics

• Leverage analytics tools and market research to identify trends, opportunities, and gaps.
• Track marketing KPIs: brand awareness, customer acquisition, NPS, churn rate, CLV.
• Use insights to drive personalization, loyalty, and omnichannel campaign planning.

6. Agency & Budget Management

• Manage creative, media, PR, influencer, and digital agencies.
• Own and optimize the annual marketing budget, ensuring measurable ROI.
• Negotiate contracts, deliverables, and performance KPIs with partners.

7. Leadership & Team Development

• Build and lead a high-performing team across brand, digital, and retail marketing.
• Encourage experimentation, learning, and agile execution in the marketing function.
• Foster a purpose-driven, customer-obsessed marketing culture.

Key Interfaces

• Internal: CEO, Sales/Retail Ops, Category, Product, Tech, CX, Finance
• External: Creative & Media Agencies, Research Firms, PR, Influencers, E-commerce

Marketplaces

Success Metrics (KPIs)

• Brand Awareness & Consideration
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Customer Lifetime Value (CLV)
• In-Store Footfall & Conversion Rate
• NPS and Customer Satisfaction
• Digital Traffic & Engagement

Ideal Candidate Profile

• MBA in Marketing / Business from a top-tier institute
• 12–18 years of experience in FMCG, D2C, or modern retail, with strong exposure to

e-commerce/digital-first models

• Proven success in building consumer brands and scaling growth through digital and

omnichannel strategies

• Strong commercial acumen and experience managing high-impact brand budgets
• Passion for wellness, sustainability, and consumer-centric storytelling
• Excellent leadership, communication, and agency management skills

Job Types: Full-time, Permanent

Pay: ₹5,000,000.00 - ₹8,000,000.00 per year

Schedule:

• Day shift

Application Question(s):

• How many years of experience do you have within the FMCG industry?

Location:

• Ahmedabad, Gujarat (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person

Application Deadline: 14/07/2025