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UniAcco
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Marketing Executive

Marketing Executive

UniAcco

3 years

0 Lacs

Mumbai Maharashtra India

Posted:21 hours ago| Platform:

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Skills Required

marketing reporting data experimentation drive ads content design messaging testing analysis automation reports strategies analytics tracking excel metrics communication coordination hubspot crm certification

Work Mode

On-site

Job Type

Full Time

Job Description

ob Title:

Location:

Experience:

Department:

Reporting to:

About UniAcco:

UniAcco is a cross-border student housing platform that helps students find and book accommodation near top universities in the UK, US, Australia, and more. Backed by Adventum Student Living, we’re building the future of student living through a seamless digital-first experience.

Role Overview:

Performance Marketing Executive

Key Responsibilities:

Plan, launch, and optimize
performance campaigns
across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), and other digital channels.
Execute
re-marketing strategies
to nurture leads across the funnel.
Collaborate with the content, design, and product teams to align messaging, landing pages, and ad creatives.
Perform A/B testing on creatives, audiences, and bidding strategies.
Conduct competitor analysis and stay updated with industry trends.
Assist in building marketing automation flows for lead nurturing and re-engagement.
Generate weekly/monthly performance reports and insights.

Requirements:

2–3 years of hands-on experience in running
Google Ads
,
Meta Ads
, and other paid platforms.
Strong understanding of
campaign structures, bidding strategies, audience segmentation
, and
conversion tracking
.
Experience with
Google Analytics, Google Tag Manager
, and lead tracking tools.
Proficient in Microsoft Excel/Google Sheets for reporting and analysis.
Analytical mindset with a focus on metrics, performance, and ROI.
Excellent communication and coordination skills.

Good to Have:

Experience in
B2C lead generation
, preferably in the
edtech, travel, or real estate
sectors.
Knowledge of marketing automation tools like
HubSpot, Zoho CRM, or WebEngage
.
Certification in Google Ads or Meta Blueprint.

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