Marketing Executive

Company Description

Sigma University, established in 2002 and located in Vadodara, Gujarat, is a private university with a 26.7-acre campus that attracts students from over 17 nationalities. The University is ranked 20th in West Zone by the Times Engineering Institute Ranking Survey and is committed to excellence, innovation, and societal progress. Sigma University collaborates with industry leaders like Rishabh Software, Ward Wizard, Infosys Springboard, IBM, and Olive Technology to provide students with hands-on learning opportunities and professional development. The University has also been recognized by Atal Ranking, received the ISTE Chapter Award (2020 & 2022), and has published over 200 research papers and 150 patents from 2020 to 2023.

Role Description

This is a full-time on-site role for a Marketing Executive. We’re looking for a dynamic and detail-oriented Marketing Executive to lead and execute our traditional marketing initiatives across platforms like print, outdoor, and broadcast media. The ideal candidate will have a strong sense of campaign consistency, project coordination, and a passion for building impactful offline brand presence.

Key Responsibilities

• Plan, coordinate, and execute traditional marketing campaigns including newspaper advertisements, hoardings, indoor & outdoor branding, radio, In-cinema ads, etc.
• Collaborate closely with the

  digital marketing

  and

  design teams

  to ensure consistency and timely delivery of creatives across all platforms.
• Maintain a unified

  brand voice and messaging

  across all traditional media.
• Coordinate with vendors, media houses, and agencies for planning, execution, and negotiations.

• Keep proper records of all campaigns

  and

  track budgets and spends

  to ensure cost-effectiveness and transparency.
• Provide regular campaign reports and performance insights to the senior marketing team.
• Support local activations, exhibitions, and on-ground promotional events.
• Stay updated with new advertising opportunities in traditional media.

Qualifications

• Market Planning and Market Research skills
• Effective Communication skills
• Sales and Marketing skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• Strong analytical and problem-solving abilities
• Ability to work collaboratively and manage multiple projects
• Experience in the education sector is a plus