Marketing Communications Specialist

Job Title: Marcom Senior Associate

About the Role:

Marcom Senior Associate

(This role is for the Business Unit of ValueMomentum - WhiteCoats)

About the Team

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

Key Responsibilities:

✦ Strategy & Planning

• Define the

  marketing communication strategy

  across doctor personas (individuals, clinics, diagnostic centers).
• Align content and design with

  business goals

  (SEO, engagement, conversions, digital presence).
• Own the

  briefing and execution

  cycle across all platforms (Facebook, Instagram, YouTube, GMB, Websites, WhatsApp, etc.).

✦ Content & Creative Oversight

• Lead

  copywriting for ad creatives

  , awareness campaigns, blogs, and video scripts with the right balance of

  medical accuracy and mass appeal

  .
• Guide designers to create platform-specific

  visuals/videos

  that

  grab attention

  and reflect doctors’ brand values.
• Ensure timely delivery of

  monthly content calendars

  , campaign assets, and growth kits for doctors.

✦ Execution & Quality Control

• Review and

  validate creative and content output

  to avoid over-medical or too-casual tone.
• Conduct regular

  VOC

  analysis with doctors to understand what content works.
• Standardize templates and best practices to reduce repeated briefs and rework.

✦ Collaboration

• Work closely with SEO, Website, CRM, and Product teams to deliver integrated communication plans.
• Collaborate with external vendors or agencies (AI content tools, video editors, etc.) if needed.

Qualifications:

• 3-5 years in

  Marketing Communications, Creative Strategy, or Healthcare Marketing

  .
• Prior experience leading

  cross-functional creative + content teams

  .
• Strong understanding of

  doctor personas

  , healthcare communication norms, and regulatory sensitivities.
• Ability to

  balance creativity with structure

  , and drive output without micro-management.

Preferred Skills:

• Hands-on with tools like Canva, Meta Ads, Google Analytics, or similar platforms.
• Excellent command of English with sensitivity to Indian language and tone for digital health audiences.
• Track record of executing high-impact

  digital campaigns or storytelling for niche segments

  (like doctors or clinics).

About the Company:

• ValueMomentum, headquartered in New Jersey, USA, is the largest standalone provider of IT services and solutions to insurers and financial services firms. Our industry focus, technological expertise backed by R&D, and customer-first approach uniquely position us to deliver the value we promise and drive momentum for our customers' initiatives. As one of North America's top 10 insurance-focused IT services firms, leading insurance and financial services companies trust ValueMomentum with their digital, data, core, and IT transformation initiatives.