Manager - Digital Marketing

About Us:

ApkaMart is a leading e-commerce platform specializing in handmade home décor products. Our mission is to bring exquisite craftsmanship into homes and lives through unique and beautiful decor items. Join our team and be a part of this exciting journey of creativity, innovation, and customer delight.

Position Summary:

We are looking for a results-driven and creative Assistant Manager / Manager for Digital Marketing to lead our online marketing strategies. The ideal candidate will have a strong understanding of digital trends, hands-on experience with e-commerce marketing, and the ability to drive customer acquisition and engagement through innovative campaigns.

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with ApkaMart’s goals.
• Monitor market trends and competitor activities to optimize marketing efforts

Social Media Management:

• Oversee ApkaMart’s presence across platforms like Instagram, Facebook, Pinterest, and YouTube.
• Plan, create, and execute engaging content (reels, posts, stories) to build brand awareness and drive traffic.
• Monitor trends and innovate campaigns to enhance engagement.

Performance Marketing:

• Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) for conversions and ROI.
• Conduct A/B testing and track key performance metrics like CTR, CPC, and ROAS.

SEO and Content Marketing:

• Oversee on-page and off-page SEO to improve organic rankings and visibility.
• Collaborate with the content team to create blogs, product descriptions, and newsletters.

Email Marketing and CRM:

• Design and execute email marketing campaigns to nurture leads and re-engage customers.
• Manage customer databases for segmented and targeted outreach.

Data Analysis and Reporting:

• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance.
• Prepare monthly reports on digital marketing activities and suggest actionable insights.

Team Collaboration:

• Work closely with the product, design, and operations teams to ensure cohesive messaging and campaigns.
• Guide and mentor junior digital marketing team members (if applicable).

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Proven experience (3+ years) in digital marketing, preferably in e-commerce.
• Hands-on experience with tools like Google Ads, Facebook Ads Manager, Canva, and email marketing platforms.
• Strong understanding of SEO and SEM practices.
• Analytical mindset with proficiency in Google Analytics and other reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to work in a fast-paced environment.

Job Type: Full-time

Pay: ₹200,000.00 - ₹480,000.00 per year

Schedule:

• Day shift

Experience:

• total work: 3 years (Preferred)

Work Location: In person