Manager - Digital Marketing

What will you do?

Responsible for all Orion Malls (Orion Mall @ Brigade Gateway, Orion Avenue Mall, Orion Uptown Mall) and all other retails properties of Retail Vertical for Digital Marketing & PR

Job Responsibilities:

• Effective use of various Digital Social Media to enhance the brand recall and enhance Footfall and Sales of Mall
• Execute the marketing strategy for mall s digital platforms in consultation with Head-Marketing
• Managing all web content including our website, blogs, social media handles
• Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand s visibility on bigger platforms
• Conceptualize online events and reach our TG to ensure success of such online events.
• Develop a strong database of customers through various initiatives along with the team and integrating and managing all communication through the digital medium simultaneously.
• Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects - covering all activities done to ensure good coverage for the event)
• Prepare weekly MIS on the events planned; Digital/Social Media evaluation.
• Develop and maintain the company s website; manage all communication; review the website constantly and keep the content relevant all the time
• Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously.
• Media buying strategy and execution and align the brand s visibility on bigger platforms
• Building brand awareness and ensure brand consistency across all channels of consumer engagement on the digital medium
• Conceptualize online events and reach our TG to ensure success of such online events.
• Conduct analytical studies through the digital medium to find and understand various changing consumer buying trends, changing taste, consumer expectations and submit the research reports to all stakeholders within the organization for making necessary changes to meet consumer expectations
• Manage Marketing Budget across various digital medium.

Desired Experience & Qualification required :

• Excellent Communication Skills.
• Good exposure on Retail Industry & New Brands in the market.
• 7+ Years of experience in Digital marketing role.
• Digital Media & Social Media Strategy
• Coordination with Agencies

Desired Skills & Competencies:

• Should have strong knowledge in retail Industry.
• High Attention to detail.
• Strong negotiator.