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Lead Generation & Paid Ads Specialist

Lead Generation & Paid Ads Specialist

CollegePass

5 years

0 Lacs

Gurugram Haryana India

Posted:5 days ago| Platform:

Apply

Skills Required

ads mentoring scaling drive marketing optimization flow mailchimp design graphics automation crm integration capture monitoring testing targeting report saas api analytics tracking metrics engagement flexibility experimentation

Work Mode

On-site

Job Type

Full Time

Job Description

About CollegePass

paid acquisition strategy

🧭

Role Summary

Lead Generation & Paid Ads Specialist

🔑

Key Responsibilities

💡 Paid Ads & Funnel Ownership

Design, launch, and optimize paid lead gen campaigns across
Meta (FB/Instagram)
,
Google Ads
,
YouTube
, and
LinkedIn
Develop creative briefs for graphics and videos that drive high CTR and quality lead submissions
Track campaign-level CPL, ROAS, and lead conversion outcomes

📩 Marketing Automation & CRM Integration

Set up and manage
WhatsApp integration workflows
(e.g., lead capture → nurturing → booking)
Trigger automated journeys via
CleverTap
(push, email, in-app) and Mailchimp (email sequences)
Build lead funnels that sync with our internal CRM and campaign goals

📊 Performance Monitoring & Iteration

Use A/B testing to optimize creatives, targeting, placements, and budgets
Report on CPL, lead quality, funnel drop-offs, and conversion performance weekly
Collaborate with sales, design, and advising teams to refine lead handoffs and track ROI

✅

Ideal Candidate

2–5 years of experience running performance campaigns for EdTech, SaaS, D2C, or lead-gen driven B2C companies
Expert-level experience with
Meta Ads
,
Google Ads
, and
LinkedIn Campaign Manager
Hands-on experience with
CleverTap
,
Mailchimp
, and
WhatsApp API/automation tools
(WATI, Interakt, or similar)
Strong command over analytics tools (Google Analytics, Meta Events Manager, UTM tracking, conversion APIs)
Experience setting up
lead tracking dashboards
and managing CPLs within target
Comfortable working with design teams to produce creatives that convert

🎯 Success Metrics

Cost Per Lead (CPL) within target of high-quality leads per campaign
Funnel conversion rate (lead to booked consult)
WhatsApp & email engagement rates (open, click, response)
Weekly and monthly ROI reports

🎁 What We Offer

Competitive salary with lead-gen performance bonuses
Complete ownership of paid and automated growth funnels
Access to top-tier advisors, student impact stories, and internal creative support
Fast-track opportunity to grow into a Growth Marketing Lead role
Startup flexibility, fast experimentation cycles, and high visibility

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