Lead Generation Manager – IndiaMART, Just Dial & Digital Platforms

Lead Generation Manager – IndiaMART, Just Dial & Digital Platforms

Location: Vasant Vihar, New Delhi

Experience Required: Minimum 5 years in digital lead generation with proven IndiaMART expertise

Company: Rivotta India

About Rivotta India

Rivotta India is a New Delhi–based company with over 33 years of experience in Audio-Visual, IT, and Office Automation solutions. We serve government departments, PSUs, paramilitary forces, railways, and corporate clients with high-quality products and professional service delivery across India.

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Role Overview

We are actively hiring a Lead Generation Manager with strong command over IndiaMART and allied digital platforms. The ideal candidate must have hands-on experience in managing IndiaMART leads, optimizing product listings, and converting digital inquiries into real business opportunities.

This is a result-oriented role with a focus on daily lead management, campaign execution, OEM/vendor onboarding, and team leadership.

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Key Responsibilities

Lead Generation & Conversion

• Handle and convert inbound leads from IndiaMART and Just Dial efficiently.

• Regularly update, optimize, and manage IndiaMART product catalogs for better visibility and ranking.

• Use LinkedIn Sales Navigator, Lusha, Apollo.io, and EasyLeadz to generate targeted B2B leads.

• Plan and run email and WhatsApp marketing campaigns to nurture prospects.

• Prepare Excel-based lead trackers, professional presentations, and business proposals.

Vendor & OEM Development

• Identify and onboard reliable OEMs/vendors with competitive pricing and product depth.

• Negotiate favorable terms to strengthen product and solution offerings.

• Maintain strong professional relationships to support long-term business objectives.

Team Management

• Lead a small team of telecallers and lead generation executives.

• Assign targets, monitor performance, and guide the team toward consistent output.

• Align team activity with monthly lead conversion and sales targets.

Reporting & Collaboration

• Share weekly reports, analytics, and lead funnel updates with the senior team.

• Collaborate with marketing and sales to ensure lead-to-order conversion.

• Recommend process improvements based on insights and platform performance.

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Key Result Areas (KRAs)

1. Lead Handling & Conversion

• Response time and success rate for IndiaMART & Just Dial leads

• Volume and quality of leads from LinkedIn, Lusha, Apollo, EasyLeadz

2. Platform Performance

• ROI from digital campaigns and outreach efforts

• Catalog visibility and engagement on IndiaMART

3. OEM Engagement

• Onboarding quality and price advantage of vendors

• Strength of vendor relationships and support

4. Team Output

• Team productivity and adherence to lead targets

• Timeliness and accuracy of reports and CRM updates

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Candidate Profile

• Minimum 5 years of experience, with strong IndiaMART handling as a core skill

• Working knowledge of Just Dial, LinkedIn Sales Navigator, Lusha, Apollo.io, EasyLeadz

• Excellent communication, email drafting, and client interaction skills

• Strong in MS Excel, PowerPoint, and business reporting

• Experience in AV, IT, or related sectors preferred

• Proven ability to lead a small team and deliver measurable business results

• Highly proactive, self-motivated, and result-focused

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Why Join Rivotta India?

• Opportunity to lead digital lead generation for a 33-year-old industry leader

• Freedom to drive new strategies and shape the sales funnel

• Attractive salary and incentive package

• High-impact role with visibility across leadership

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To Apply:

Share your updated CV at hr@rivotta.com or WhatsApp us at 9810022555.

Please apply only if you have hands-on IndiaMART experience and a track record in digital lead conversion.