Lead Distribution & API Integration Specialist

Lead Distribution & API Integration Specialist

You’ll work on setting up, maintaining, and monitoring ping-post, pre-ping, and ping-tree integrations, and be the point person for all lead delivery logic across multiple buyer accounts.

This is a hands-on, mid-level role ideal for someone who enjoys solving real-world distribution problems through automation, data accuracy, and API reliability.

Key Responsibilities:

Lead Routing & Distribution

• Build and manage lead delivery logic for external buyers, using rules based on geography, lead source, buyer caps, etc.
• Implement and manage ping-post, pre-ping, ping-tree, and direct post integrations.
• Set up prioritization layers and fallbacks (e.g., if Buyer A rejects, Buyer B gets pinged).

API Setup & Integration

• Create and maintain REST API integrations with lead buyers.
• Handle authentication methods (API keys, bearer tokens, basic auth).
• Debug and validate API payloads (JSON/XML) and resolve delivery failures.
• Use tools like Postman, webhook.site, or n8n for testing and flow simulation.

Monitoring & QA

• Monitor API delivery status and logs daily to ensure lead flow continuity.
• Handle alerting and diagnostics for any delivery issues or mismatches.
• Coordinate with internal teams to ensure buyer criteria are correctly implemented.

Cross-Functional Collaboration

• Work with the Revenue Ops Manager to prioritize delivery logic and experiments.
• Coordinate with Sales/Account teams to update buyer filters or lead caps.
• Collaborate with Product/Engineering to implement scalable routing solutions.

What You Should Bring:

• 2–6 years of experience in operations, integrations, or performance marketing.
• Strong understanding of REST APIs, payload construction, and authentication methods.
• Hands-on experience with ping/post or webhook-based systems.
• Ability to troubleshoot HTTP errors and read API documentation confidently.
• Familiarity with lead generation, CRM, or adtech ecosystems is a big plus.
• Comfortable using tools like Postman, Zapier/n8n, webhook.site, or log analyzers.

Nice to Have:

• Experience working with buyers in verticals like legal, insurance, or financial services.
• Exposure to TCPA/trusted form compliance in lead generation.
• Understanding of concurrency limits, retry logic, and data deduplication best practices.

Why Join Us?

• Work on a high-volume, high-impact system that directly affects revenue.
• Own end-to-end delivery logic with autonomy and room to grow.
• Collaborate with a small, fast-moving team solving real-world business problems.