B2B Marketing Leader

Senior B2B Marketing Lead Legal & Healthcare (US Market)

DemandLane is a Silicon Valley-based company focused on case acquisition for lawyers and healthcare providers.

Legal and Healthcare domains

• Disability Benefits (SSD)

• Medicare & ACA

• Mass Torts

  
  

AI-driven targeting

product, marketing, and engineering

remote-first company

• A fast-paced, ownership-driven environment
• Real impact in high-growth, high-value verticals
• Performance-based compensation
• A collaborative global culture across India, the US, Romania, and Indonesia
  

Role Overview

senior B2B marketing leader based in India

Core Responsibilities & Deliverables

1. Positioning & Messaging

Clarify and sharpen our value proposition to law firms.

• Develop a core messaging guide and unique selling proposition (USP)
• Build persona profiles for SSD, mass torts, and other legal verticals
• Analyze the competitive landscape and positioning opportunities

2. Demand Generation

Drive predictable lead flow to our sales pipeline.

• Launch and manage paid ad campaigns (LinkedIn, Google, legal directories)
• Design multi-touch email cadences for cold/warm outreach
• Build webinar/event strategies (e.g., How to 3x SSD client intake)
• Own list-building strategy (e.g., bar associations, directories)

3. Content Marketing

Build authority and nurture trust with prospects.

• Create ROI-focused case studies and sales collateral
• Collaborate on blog posts, SEO content, and thought leadership
• Coordinate with content/design teams for videos, explainers, etc.
• Deliver decks, one-pagers, and articles that convert

4. Brand & Website Management

Make us look modern, credible, and differentiated.

• Establish a clear brand style guide (tone, fonts, color, etc.)
• Own CRO for the website homepage, landing pages, FAQs
• Build segment-specific landing pages (e.g., SSD vs. Medicare)

5. Sales Enablement

Equip our outbound sales team to convert leads.

• Draft outbound scripts, email templates, and objection-handling playbooks
• Create ROI calculators and Cost per retainer comparisons
• Help develop tailored pitch decks per prospect type

6. Analytics & Optimization

Make marketing measurable, scalable, and accountable.

• Set up dashboards for CPL, CPA, conversion rates, and pipeline attribution
• Run A/B tests on ads, emails, and landing pages
• Optimize campaigns based on clear performance insights
  

Who You Are

• 8+ years of relevant experience

  in

  B2B marketing or growth

  , ideally selling to law firms or service-based businesses in the US
• Deep understanding of

  outbound marketing, performance funnels

  , and demand gen best practices
• Strong execution skills this is a

  doers role

  , not just a managers(small 1-2 member)
• Tools: Familiarity with outbound tools (Apollo, Instantly), CRM (HubSpot/Salesforce), and analytics (GA4, attribution tools)
• Excellent written and visual communication you should be able to brief content/design teams and produce basic marketing copy if needed
• Comfort with collaborating across time zones (US–India overlap)

Nice-to-Haves

• Experience marketing to

  law firms, insurance, or legal tech

• Exposure to events, partnerships (e.g. bar associations, legal media)
• Familiarity with compliance-sensitive marketing (HIPAA, TCPA, etc.)

Additional Requirements

• Remote position:

  Must have a reliable high-speed internet connection (multiple providers preferred) and power backup

• Willingness to be an individual contributor (IC) and eventually build a small team(1-2)

What We Offer

• Opportunity to make a significant impact in a growing company
• Autonomy and ownership from Day 1 — no micromanagement.
• A direct line of impact on company growth and client acquisition.
• Opportunity to grow with a company expanding across multiple high-potential verticals.
• Remote work flexibility
• Competitive salary and benefits package
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment

If you're passionate about B2B marketing , thrive in a data-driven environment, and are ready to take your career to the next level, we want to hear from you!