Influencer Marketing Specialist

Job Title:

Location:

Experience Required:

Industry:

About the Role:

Influencer Marketing Executive

Key Responsibilities:

Campaign Management

• Plan and execute end-to-end influencer campaigns for brand launches, seasonal moments, and tactical events.
• Identify, onboard, and manage influencers across categories (macro, micro, regional) to ensure campaign effectiveness.
• Lead creator outreach, briefings, negotiations, and relationship management.
• Actively engage in scripting , shooting and editing of the desired content

Influencer Strategy & Activation

• Build and scale creator networks, including micro and regional influencers, to ensure authentic storytelling and higher engagement.
• Activate influencers ranging from 10 to 100 per campaign depending on scale and objective.
• Design creator-led content strategies to align with product USPs, brand voice, and consumer trends.
• Drive partner led collaborations across brands for activating influencer led marketing
• Plan with clear business objectives and execute within the defined timelines

Agency Management

• Onboard / Manage multiple agencies for influencer reach out and onboarding.
• Adhere to defined timelines and KPI with monthly reviews for the agency
• Manage cost and pay-outs

Platform Partnerships

• Partner with e-commerce platforms like

  Nykaa

  ,

  Myntra

  , and others for offline + online influencer collaborations to drive share of voice and visibility.
• Track SOV, ROI, and UGC performance across platforms including Instagram, YouTube, MOJ, and more.

Performance Analysis & Reporting

• Monitor KPIs such as engagement rates, reach, views, and conversions to measure campaign success.
• Prepare campaign reports with insights, learnings, and recommendations for future executions.
• Manage budgets and monitor ROAS for each campaign

Key Requirements:

• 3+ years of experience in influencer marketing, preferably in the beauty, fashion, or lifestyle segment.
• Proven experience in running high-volume influencer campaigns with strong ROI.
• Strong network of creators and an eye for content that resonates with Gen Z and millennial audiences.
• Excellent communication and negotiation skills.
• Proficient in tools like Excel, Meta Suite, influencer platforms (Plixxo, Winkl, etc.), and basic analytics.

Good to Have:

• Experience in regional creator management (vernacular content platforms like MOJ, Josh, etc.).
• Prior work experience in a D2C or consumer brand with e-commerce focus.
• Understanding of paid vs. barter influencer models and performance-linked collaborations.

Drop your resume at this Mail: kavita.rajpal@enrichbeauty.com