Influencer Marketing Specialist

About Us:

Position Overview:

brands and music verticals

Key Responsibilities:

• Scout and evaluate potential influencers across various social media platforms (Instagram, YouTube, Twitter) for both brand collaborations and music promotions

• Build and maintain a comprehensive database of influencers, including their demographics, engagement rates, and previous collaboration history

• Develop targeted outreach strategies and negotiate partnership terms with creators and their management

• Create detailed campaign briefs and coordinate with influencers to ensure deliverables align with client objectives

• Monitor ongoing campaigns and maintain regular communication with creators to ensure timely content delivery

• Track campaign performance metrics and prepare analytical reports for clients

• Stay current with platform updates, trending content formats, and emerging creators in both brand and music spaces

• Coordinate with internal teams to ensure smooth campaign execution and content approval

• Assist in developing innovative campaign concepts that align with current social media trends

Qualifications:

• Bachelor's degree in Marketing, Communications, Media Studies, or related field

• 1-2 year of experience in influencer marketing or digital marketing is a must

• Demonstrated experience in identifying and evaluating influencer profiles across different social media platforms

• Proven track record of successful influencer campaign execution

• Strong understanding of social media metrics, engagement rates, and content performance indicators

• Knowledge of music industry trends and digital music marketing is a plus

• Excellent communication and negotiation skills

• Strong project management abilities and attention to detail

• Ability to work flexible hours when needed for campaign coordination

Required Skills:

• Proficiency in social media analytics tools and reporting platforms

• Experience with campaign management

• Excellent interpersonal and relationship-building abilities

• Knowledge of current content trends and platform-specific best practices

Preferred Experience:

• Previous work with music artists or record labels

• Experience in creator relations

Work Environment:

• Dynamic, fast-paced agency setting

• Opportunity to work with both established brands and emerging artists

• Flexible work arrangement between brands and music departments

• Collaborative team environment with opportunities for growth

3 Folks Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.