BTL - Marketing Specialist

Role:

Location :

Years of experience :

Key Responsibilities:

• Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes.
• Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail)
• BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Seamless planning & execution of Ground Activation & Promotions
• Handling Brand Promotions, alliances, sponsorships, launches.
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
• Define key guidelines for each project/ campaign and check for adherence to the brief.
• Mystery Market visits to check and audits (quantitative & qualitative)
• Experience working for Retail/FMCG/Direct Sales brands is a must.

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