Lead the development and refinement of the email marketing strategy for our US Based Ecommerce Client
Design and oversee campaign flows, segmentation plans, re-engagement initiatives, and newsletters
Create and manage the
email marketing calendar
Drive
A/B testing
strategies to optimize open rates, CTRs, and conversions
Write or review technical elements of email templates using
HTML/CSS
Collaborate with email marketing specialists to execute strategies end-to-end
Analyze performance metrics and optimize based on ROI and campaign objectives
Stay updated on best practices in email marketing, especially for B2B e-commerce in
US/UK markets

Qualifications

15+ years of experience in
email marketing and digital marketing through an advertising agency, working with multiple ecommerce clients (preferably an international presence brand)
Deep understanding of
email automation tools
: Klaviyo (preferred), Salesforce Marketing Cloud, HubSpot
Proficiency in
HTML, CSS
, and email formatting best practices
Experience operating in
B2B e-commerce
environments targeting
US/UK
markets
Proven ability to define, lead, and scale email marketing strategy
Strong analytical skills and experience optimizing based on KPIs and ROI
Comfortable working independently and across time zones (must work
US hours
)
Strong communication skills and ability to work in a consultative, leadership role

Preferred

Prior experience with sustainable fashion or mission-driven brands
Familiarity with GDPR and email compliance for international markets

More Jobs at Dimensional Thinking, LLC

Head of Marketing Strategy

India

15.0 - 15.0 yrs

Salary: Not disclosed

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Head of Marketing Strategy

Dimensional Thinking, LLC

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Dimensional Thinking, LLC

India

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Head of Marketing Strategy