General Manager - Business Development

A Marketing General Manager in the hospital industry is responsible for developing and executing comprehensive marketing strategies to enhance the hospital's brand, attract patients, and promote services. This role involves leading the marketing team, managing budgets, overseeing marketing campaigns, and analyzing their effectiveness to ensure alignment with the hospital's overall goals. They also need to stay updated on healthcare marketing regulations and maintain strong relationships with stakeholders.

Key Responsibilities:

· Developing and Implementing Marketing Strategies:

Creating and executing comprehensive marketing plans to achieve the hospital's objectives, including increasing patient volume, promoting specific services, and enhancing the hospital's reputation.

· Managing Marketing Campaigns:

Overseeing the development and execution of both digital and traditional marketing campaigns, including online advertising, social media management, email marketing, content creation, and traditional advertising.

· Budget Management:

Managing the marketing budget, allocating resources effectively, and tracking expenses to ensure efficient use of funds.

· Team Leadership and Management:

Leading and mentoring the marketing team, providing guidance, and fostering a collaborative work environment.

· Stakeholder Collaboration:

Working closely with medical staff, hospital administrators, and other departments to ensure marketing efforts are aligned with overall hospital goals and objectives.

· Market Research and Analysis:

Conducting market research to identify target audiences, understand patient needs, and analyze competitor activities.

· Performance Monitoring and Reporting:

Tracking and analyzing the performance of marketing campaigns, reporting on key metrics, and making data-driven adjustments to optimize results.

· Ensuring Regulatory Compliance:

Staying informed about and ensuring compliance with all relevant healthcare marketing regulations and ethical guidelines.

· Building and Maintaining Relationships:

Developing and maintaining strong relationships with healthcare professionals, community organizations, and other stakeholders.

· Overseeing Content Creation:

Managing the creation and dissemination of marketing materials, including brochures, website content, social media posts, and other promotional materials.

· Event Planning and Execution:

Organizing and managing promotional events, community outreach programs, and other activities to enhance brand visibility.

· Website and Social Media Management:

Overseeing the hospital's online presence, ensuring the website is up-to-date and engaging, and managing social media platforms.

· Public Relations:

Handling public relations duties, including interacting with the media and writing press releases.

Qualification :- Graduation

Experience : - 10-15 Yrs ( Only hospital industries)

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Preferred)

Work Location: In person