Event Marketing Manager

Job Description

Key Responsibility Areas for Event Marketing Manager ( Events & Marketing) - 3Tenx, Epres & Aveda For more insights about our company, please visit our website: https://www.streamlinebeautyindia.com/2209 1. Salon Event Coordination ● Plan and execute salon events aligned with brand goals, ensuring impactful customer engagement. ● Coordinate logistics with salon teams, ensuring seamless on-ground execution with trainers, branding, and guest experiences. ● Collaborate with trainers for product demonstrations and interactive sessions during salon events. 2. Vendor Management & Optimization ● Connect with vendors recommended by management and negotiate the best quotes for services and materials. ● Maintain a vendor database with details on performance, pricing, and availability for future projects. ● Regularly update and expand the vendor pool for broader options and cost-effectiveness. 3. POSM & Material Coordination ● Oversee the creation, deployment, and installation of Point-of-Sale Materials (POSM) for salon campaigns and events. ● Ensure timely delivery and proper placement of branding materials across salon channels. ● Maintain inventory records for event-related materials, ensuring readiness for all events. 4. Marketing Campaign Execution ● Assist in executing marketing strategies across 3TENX , Epres , and Aveda with a focus on salon events and campaigns. ● Support marketing activities, including influencer collaborations, product promotions, and experiential campaigns. 5. Sales Support for Salon Channels ● Work with the sales team to implement event-driven strategies that increase salon channel sales. ● Provide actionable insights and strategies to boost product awareness and conversions in salon touchpoints. ● Ensure that all salon campaigns are optimized to enhance customer experience and drive repeat purchases. 6. Reporting & Insights ● Track and analyze event performance metrics, including attendance, customer engagement, and ROI. ● Generate post-event reports and present insights to improve future marketing and event strategies. ● Maintain a repository of learnings and best practices from events for continual refinement. 7. Innovation & Strategic Thinking ● Stay updated with industry trends to propose innovative event and marketing ideas. ● Suggest creative solutions for integrating salon events into larger brand marketing campaigns. ● Contribute ideas to enhance customer interaction and loyalty at salon events and touchpoints. . 8. Social Media & Digital Integration - Learning ● Learn and actively contribute to improving the brand’s presence on social media and other digital platforms for 3TENX . ● Capture high-quality content during salon events for use on social media and brand marketing materials. ● Identify new opportunities for digital and social media campaigns to enhance brand visibility