Enterprise Architect

Job Description Summary – Adobe Campaign Architect

The Adobe Campaign Architect serves as the lead architect on complex customer engagements, specializing in Adobe Campaign solutions. This role requires in-depth knowledge of Adobe Campaign and related digital marketing technologies to provide strategic consulting and technical guidance. The Architect collaborates with cross-functional project teams from Adobe, client, and partner organizations to define, deploy, and optimize Adobe Campaign solutions, ensuring successful project delivery and client satisfaction.

The Architect aligns digital marketing strategies with business objectives, developing solution architectures, roadmaps, and usage strategies to maximize the value of Adobe Campaign implementations. Acting as a trusted advisor, the Architect guides customers in planning, implementing, and optimizing cross-channel marketing initiatives. This role oversees the delivery and acceptance of project scopes as outlined in statements of work, utilizing Adobe's consulting methodology to manage tasks, deliverables, milestones, and resources effectively.

Enterprise Architect Role Description

The Challenge

In today's rapidly advancing digital landscape, companies are turning to the Adobe Marketing Cloud to stay competitive, necessitating expertise in integrating comprehensive marketing solutions. As an Adobe Campaign Architect, your challenge is to harness your deep knowledge of digital marketing technology and enterprise architecture to craft solutions that meet client objectives. Imagine a scenario where you work with a multinational retail company struggling to unify its marketing strategy across diverse global channels. Each regional team operates independently, resulting in inconsistent customer experiences. Your task is to design

an integrated architecture using Adobe Campaign alongside Adobe Experience Manager and Adobe Analytics to create a cohesive, cross-channel engagement strategy. Begin by assessing the company's current digital marketing infrastructure, identifying fragmented data silos that prevent personalized campaigns. Develop a strategic roadmap that consolidates customer data into unified profiles, enabling targeted marketing efforts. Collaborate with the client's IT and marketing teams to implement this architecture, ensuring alignment with business objectives and addressing technical challenges. By providing clear guidance and innovative solutions, you facilitate the successful deployment of Adobe Campaign, enhancing the client's digital marketing capabilities and fostering long-term partnerships.

What you'll Do

· Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to):

· Collaborate with clients to understand and evaluate their digital marketing needs, ensuring effective alignment with Adobe Campaign functionalities.

· Design and implement custom enterprise architectures and strategic roadmaps to meet the client's digital marketing needs, ensuring seamless cross-channel engagement.

· Conduct thorough assessments of clients' existing digital marketing infrastructure, identifying data silos and areas for improvement.

· Develop solutions to consolidate customer data into unified profiles, enhancing personalized marketing capabilities.

· Lead the configuration and customization of Adobe Campaign, Adobe Experience Manager, and Adobe Analytics to integrate and optimize marketing efforts.

· Provide expert guidance and act as a trusted advisor to clients during the planning, implementation, and optimization phases.

· Coordinate with Adobe, client, and third-party teams to ensure successful project delivery and client satisfaction.

· Facilitate knowledge transfer and training sessions to empower clients to maximize the value of Adobe solutions.

· Oversee the delivery and acceptance of project scopes, managing tasks, deliverables, and resources effectively.

· Foster long-term partnerships by delivering innovative solutions that drive measurable business outcomes.

· Mentor and support team members, sharing knowledge and fostering a collaborative environment.

What you need to succeed

· 9-12 years of experience in designing and implementing digital marketing architectures and strategic roadmaps.

· Proven expertise in Adobe Campaign and related Adobe Marketing Cloud solutions, with a strong understanding of cross-channel marketing strategies.

· Solid experience with database management and integration technologies, including SQL and ETL processes.

· Proficiency in scripting languages such as JavaScript for developing custom web pages and campaign solutions.

· Familiarity with web technologies, including HTML and CSS, and an understanding of data flows and system integration.

· Excellent communication skills with the ability to engage effectively with clients, stakeholders, and team members to convey technical concepts clearly.

· Demonstrated ability to assess client needs and translate them into technical specifications and architectural designs.

· Strong problem-solving skills with the ability to troubleshoot and resolve complex technical issues efficiently.

· Experience in leading projects and managing resources, deliverables, and timelines effectively.

· Ability to work independently and collaboratively in a fast-paced and dynamic environment, adapting to new technologies and challenges.

· Commitment to fostering long-term client relationships by delivering innovative, successful solutions that drive business value.