Director of Product Marketing

🎯 Role Overview

Head of Product Marketing

🚧 Key Responsibilities

• Go-to-Market & Launch Strategy

Lead GTM plans for new features, major product updates, and new modules, collaborating with Product Management, Sales, and Customer Success to define positioning, enablement, packaging, and launch roadmaps.

• Positioning & Messaging

Spearhead creation of compelling, differentiation-rich messaging across verticals. Define clear value propositions for experimentation, personalization, and analytics. Own the VWO website from a content and conversion perspective, develop frameworks to evolve the website constantly in line with changing product and market dynamics.

• Sales Enablement & Demand Support

Project manage the development of and deliver battlecards, decks, case studies, ROI calculators. Build training regime for customer facing teams and calibrate messaging based on buyer personas and motion types (product-led, enterprise-led).

• Market & Customer Insights

Guide the team to run research on market trends. Develop processes to capture customer insights through interviews, behavior patterns, and competitor analysis and feed them back to Product.

• Content & Thought Leadership

Collaborate with Content Team to produce playbooks, whitepapers, blogs, webinars. Represent VWO at conferences/events to reinforce industry leadership.

• Metrics & Impact Tracking

Define and optimize key outcomes: product adoption, sales velocity, win rates, deal size lift, GTM effectiveness of the overall messaging and positioning.

• Cross-functional Leadership

Partner closely with Product, Engineering, Marketing, Customer Success, and Sales to ensure VWO’s value is clearly articulated and aligned with customer needs.

📌 Qualifications

• Experience:

10+ years in B2B SaaS product marketing leadership, ideally in the Martech space.

• GTM Expertise:

Proven success in launching SaaS products/features end-to-end—from positioning and packaging to execution and performance management.

• Product & Technical Aptitude:

Proven expertise and comfort in translating technical product capabilities into customer impact stories.

• Cross-functional Influence:

Skilled in working within product, engineering, sales, and enablement teams to coordinate GTM execution.

• Strategic & Data-Driven:

Excellent analytical abilities for interpreting market signals and GTM metrics; ability to make informed, iterative adjustments.

• Content & Communication Prowess:

Exceptional written and verbal communication; ability to craft narratives that resonate with executives and practitioners alike.

We are a fully remote team of 450+ people, with go-to-market teams across the Americas, Europe, and APAC, and product and engineering anchored in India. Our culture values deep thinking, fast execution, and strong ownership — with minimal bureaucracy and high autonomy. Despite our scale, we continue to operate with the agility and ambition of a startup.