Digital Marketing Specialist

Role: Digital Marketing Specialist

Location: Bhubaneswar, Odisha

Type: Full-Time | On-Site

Reports to: Director, School of Maritime Studies

Company Description

The School of Maritime Studies (SoMS) at Centurion University has been a cornerstone in maritime education for over 12 years, preparing seafarers to meet the evolving demands of the global Merchant Navy industry. As a DG Shipping-approved institute, SoMS provides a wide range of Bachelor's/ Master's courses including DNS, GME, ETO, GP Rating, and STCW modular programs. With state-of-the-art simulators, workshops, and international academic linkages (including affiliations with IAMU/IAMI), we are committed to delivering world-class maritime training for Indian and international cadets alike.

Role Overview

We are looking for an energetic and creative Digital Marketing Specialist to lead the digital outreach and branding of our maritime training programs. The ideal candidate will play a critical role in positioning SoMS as a top destination for maritime education by executing data-driven marketing campaigns targeted at both domestic and international audiences.

Key Responsibilities

Develop and implement comprehensive digital marketing strategies to boost visibility and enrollment for all SoMS programs

Manage and grow SoMS’s social media presence across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)

Design and execute paid ad campaigns (Google Ads, Meta Ads, etc.), monitor KPIs (CTR, CPL, conversion rate), and optimize ROI

Collaborate with content teams to create engaging multimedia content (blogs, reels, banners, student testimonials)

Manage the SoMS section of the university website and ensure SEO optimization and up-to-date program information

Handle CRM tools to track student inquiries, lead funnel progress, and follow-up communications

Analyze web traffic, email marketing performance, and campaign analytics to report insights and suggest improvements

Assist in planning and executing webinars, virtual tours, and education fairs

Coordinate with global academic partners, agents, and admission teams for digital collateral and co-branded promotions

Qualifications & Experience

Bachelor's degree in Marketing, Digital Media, Communications, or a related field (Master’s preferred)

2–4 years of proven work experience in digital marketing, preferably in higher education or maritime sector

Strong knowledge of SEO/SEM, Google Analytics, Facebook Ads Manager, and marketing automation tools

Experience with CRM systems (Zoho, Hubspot, etc.) and email campaign platforms (Mailchimp, SendinBlue, etc.)

Strong written and visual communication skills, with the ability to convey technical courses clearly and persuasively

Highly organized, data-driven, and proactive mindset

Experience working in a multicultural environment or with international students is an advantage

Desirable:

Familiarity with DG Shipping compliance, STCW course promotion, and international student recruitment

Awareness of emerging trends in maritime education, green shipping, and logistics sectors