1. Strategy Development Develop comprehensive digital marketing strategies aligned with client objectives. Identify target audiences, set KPIs, and determine the best platforms and content types. Stay updated with industry trends , platform algorithms, and competitor activity. 2. Campaign Planning & Execution Run paid ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.). Manage email marketing , SEO , SEM , and content marketing efforts. Coordinate with creative teams for copy, graphics, and video assets. 3. Data Analytics & Performance Monitoring Track and analyze campaign performance using tools like Google Analytics , Meta Ads Manager , SEMrush , or HubSpot . Interpret data to measure ROI and make data-driven decisions . Regularly present performance reports and actionable insights to clients and stakeholders. 4. Social Media & Online Presence Oversee social media strategies , ensuring consistent brand voice and engagement. Handle community management and respond to customer interactions online. Optimize content for maximum reach and engagement. 5. SEO & Website Optimisation Conduct keyword research , competitor analysis, and on-page/off-page SEO. Ensure the website is optimized for speed, UX , and mobile responsiveness . Collaborate with web developers and UX/UI teams for technical SEO enhancements. 6. Client Communication & Collaboration Serve as the go-to person for clients on digital strategy and performance. Translate client needs into actionable digital plans. 7. Email Marketing 8. Affiliate Marketing 9. E-commerce strategy Job Type: Full-time Pay: Up to ₹300,000.00 per year Schedule: Day shift Ability to commute/relocate: Kozhikode, Kerala: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: Digital marketing: 3 years (Required) Work Location: In person

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Digital Marketing Specialist