Digital Marketing Specialist

Better Works Hr is looking for a google and meta ad specialist for an e commerce company in Mumbai.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in the Mumbai Metropolitan Region. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks on a day-to-day basis.

Qualifications and responsibilities:

Key Responsibility Areas (KRA): Performance Marketing (Meta Ads, Google Ads & Digital Marketing)

1️⃣ Campaign Strategy & Planning

• Plan, structure, and execute performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube) and other relevant platforms.

• Conduct audience research and competitor benchmarking to optimize targeting strategies.

• Set up clear campaign objectives aligned with business KPIs (leads, conversions, sales, ROAS).

2. Campaign Execution & Management

• Daily monitoring of live campaigns to ensure optimal pacing, delivery, and cost efficiencies.

• Optimize ad creatives, copy, targeting, and bid strategies based on campaign data.

• Implement A/B testing of ad formats, audiences, and creatives to improve CTR, CVR, and lower CPA.

3. Budget Management

• Plan and manage monthly ad budgets across platforms to ensure optimal allocation for maximum ROI.

• Track daily spending to ensure adherence to budgets while achieving campaign goals.

4️⃣ Performance Analysis & Reporting

• Track, analyze, and report campaign performance metrics including impressions, clicks, CTR, CPC, CPA, ROAS, and conversion rates.

• Create weekly and monthly performance dashboards to share insights with the marketing and leadership teams.

• Use insights to refine strategies and share learnings for future campaigns.

5️⃣ Lead Management & Funnel Optimization

• Ensure lead quality by working closely with the sales/CRM team to monitor lead-to-sale conversion rates.

• Implement remarketing and funnel nurturing strategies to improve the overall conversion pipeline.

6️⃣ Platform & Industry Trends

• Stay updated with platform changes, ad policies, and best practices on Meta, Google, and emerging platforms.

• Recommend new platforms, tools, or campaign formats to expand reach or improve cost efficiencies.

KPIs for Measurement:

✅ Cost per Lead (CPL)

✅ Cost per Acquisition (CPA)

✅ Return on Ad Spend (ROAS)

✅ Click-Through Rate (CTR)

✅ Conversion Rate (CVR)

✅ Lead Quality (MQL to SQL ratio)

✅ Ad Budget Utilization Efficiency

✅ Campaign Delivery vs Target

• Digital Marketing skills
• Google ads
• Meta ads
• Digital Ad campaigns
• Performance marketing
• Experience in Web Analytics and Online Marketing
• Strong communication skills
• Experience with SEM
• Knowledge of content management systems
• Certifications in digital marketing are a plus
• Bachelor's degree in Marketing, Communications, or related field

Please share resume at hello@betterworkshr.com