Digital Marketing Manager

Weft Technologies is a digital product hub building next-gen solutions for logistics, healthcare, legal tech, and D2C. We blend design, code, and growth strategy to help ambitious founders scale fast. Now, we’re looking for a Digital Marketing Manager who can take ownership, lead execution, and bring clarity across performance and brand campaigns — both for Weft and its clients.

What You’ll Own

● Plan and execute integrated digital strategies across SEO, SEM, content, social media, and email

● Lead performance campaigns across Meta, Google, LinkedIn, and ensure consistent reporting + ROI tracking

● Coordinate and manage internal resources — SEO team, content writers, designers, and SMM team — to ensure timely delivery

● Manage end-to-end campaign flows: from creative brief → asset coordination → copy review → campaign deployment

● Create weekly dashboards, reports, and insights to improve visibility and guide decisions

● Work across 2–4 client accounts (plus internal campaigns for Weft), keeping all communication lean and goal-focused

● Stay ahead on trends — and push the team to create bold, smart marketing experiments

● Work directly with the CEO and product teams to align on GTM, messaging, and performance goals

What You Need to Bring

● 3 - 5+ years of digital marketing experience (agency or brand side)

● Experience managing a team and freelancers (SEO, content, creative, paid)

● Strong execution mindset — not just strategy, but actually making things move

● Deep understanding of paid ads, SEO, and content marketing

● Comfort with tools like Meta Ads Manager, Google Ads, GA4, Search Console, SEMrush, and content CMS tools

● Crisp communication — you can handle creative teams, clients, and technical teams with clarity

● Highly organized — able to work with minimal supervision and keep timelines moving

Bonus Points

● Experience working with early-stage brands or D2C startups

● Eye for design and ability to give strong creative feedback

● Knows how to think performance + brand together (not in silos)

What You Get

● High ownership role with direct impact across live campaigns

● Work with ambitious tech founders and a fast-growing digital product team

● Learn across design, dev, and product functions — not just siloed marketing

● A role where you lead, not follow checklists