Digital Marketing Manager

About Vervotech:

Vervotech is a part of Juniper Group, a portfolio company of Vela Software, one of the six operating groups of Constellation Software Inc. and one of the world’s largest publicly traded software companies.

At Vervotech, we're revolutionizing the travel technology industry with innovative solutions that simplify complex data and elevate the customer experience. Our SaaS products empower businesses to thrive in the ever-evolving landscape of online travel.

Position Overview:

Are you a dynamic and strategic marketer with a passion for driving growth? Do you thrive in fast-paced environments and love the thrill of generating demand? If so, we want you on our team! Vervotech is seeking a talented Demand Generation Manager to lead our efforts in driving qualified leads and accelerating revenue growth.

Responsibilities

• Develop and execute a comprehensive, multi-touch integrated demand generation strategy including email marketing, social media, paid advertising, SEO, ABM, Dark Social and event marketing, that drives and accelerates pipeline, account acquisition and penetration.
• Use Google Ads and LinkedIn Ads to drive brand awareness and lead generations
• Work closely with sales, marketing and tech teams to understand the target audience and develop buyer personas that resonate with our customers.     
• Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.
• Develop and manage SEO campaigns, including link building, content creation, and technical SEO enhancements.
• Produce high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings.
• Conduct regular A/B tests and analyse campaign performance to identify areas for improvement and make data-driven decisions.
• Collaborate with cross-functional teams, including product, customer success, to ensure campaigns align with overall business objectives.
• Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up.
• Bring fresh ideas to improve web properties and help to optimize corporate site, campaign landing pages.
• Continuously increase knowledge of web marketing best practices, and help improve day-to-day activities.
• Budget management and forecasting.

Requirements

• 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
• Experience working in a start-up ecosystem
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• Experience managing budgets and ability to balance competing priorities effectively

Why Join Vervotech:

• Vervotech is known for culture, get an opportunity to be part of a dynamic and rapidly growing company at the forefront of travel technology innovation.
• Collaborative and inclusive culture that values diversity, creativity, and continuous learning.
• Competitive compensation package with performance-based incentives and opportunities for professional growth and development.
• Flexible work environment with options for remote work and a healthy work-life balance.
• Exciting challenges and the opportunity to make a meaningful impact in shaping the future of travel.