Digital Marketing Manager

0 - 2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer! This among other things digital. We're seeking a dynamic and innovative Digital Marketing Manager to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.


Key Responsibilities:

1. Search Engine Optimization (SEO):

  • Conduct keyword research and optimize website content to improve organic rankings.
  • Monitor site performance using tools like Google Search Console and SEMrush.

2. Search Engine Marketing (SEM):

  • Plan and execute paid search campaigns on platforms like Google Ads.
  • Continuously analyze and optimize ad performance to maximize ROI.
  • Perform A/B testing on ad creatives, keywords, and landing pages.

3. Performance Marketing:

  • Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads.
  • Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

4. Budget Management:

  • Allocate and monitor campaign budgets across multiple channels to ensure effective spend.
  • Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

  • Optimize landing pages and forms to drive high-quality conversions.
  • Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

  • Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance.
  • Identify trends and insights to optimize spend and improve campaign


Required Skills and Experience:

  1. 0 to 2 years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth.
  2. Deep understanding of SEO, SEM and other metrics.
  3. Experience in managing and optimizing digital marketing budgets is a plus.
  4. Strong analytical skills and data-driven decision-making abilities.
  5. Excellent communication and interpersonal skills.
  6. Experience with marketing automation tools.
  7. A passion for technology and a strong understanding of the startup ecosystem.
  8. Ability to work independently and as part of a team.

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

Nashik, Maharashtra, India