Digital Marketing Manager

Position Name: Digital Marketing Manager

Location: Pune (On-Site)

Job Type: Full-time

Experience Level: 4+ years of experience.

Job Summary:

We are seeking a highly motivated and experienced Digital Marketing Manager to lead our growing marketing team. In this role, you will oversee and coordinate digital campaigns across SEO, content creation, social media, paid advertising, and web optimization. You’ll be responsible for driving online visibility, traffic, and conversions for multiple projects and brands.

You will manage a team of SEO specialists, content writers, video editors, graphic designers, and other digital marketing professionals. A strong understanding of current digital marketing strategies—including organic and paid channels—is essential.

Key Responsibilities

1. Lead and manage a multidisciplinary digital marketing team to execute strategies across multiple projects.

2. Plan, implement, and optimize digital marketing campaigns across SEO, social media, paid ads (Google, Meta, etc.), email marketing, and websites.

3. Develop and maintain a content calendar in collaboration with the content and design teams.

4. Analyze campaign performance, provide reports, and use data to drive decisions and improvements.

5. Ensure brand consistency and messaging across all platforms and campaigns.

6.Coordinate with internal teams and external vendors as needed to support project goals.

7. Oversee budget planning and ad spend across various paid channels.

8. Stay current on digital marketing trends, tools, and best practices.

9. Monitor competitors and identify new marketing opportunities and tactics.

Required Skills & Qualifications:

1. Proven experience as a Digital Marketing Manager or Team Lead in an agency or multi-brand environment.

2. Solid knowledge of:

a. SEO strategy and tools (e.g., Google Search Console, SEMrush, Ahrefs)

b. Social media platforms and strategy (Facebook, Instagram, LinkedIn, YouTube, etc.)

c. Google Ads, Facebook Ads, and other PPC platforms

d. Web analytics tools like Google Analytics and Tag Manager

3. Strong project management and leadership skills.

4. Excellent communication and organizational abilities.

5. Ability to handle multiple projects, prioritize deadlines, and delegate effectively.

Interested candidates please share the updated resume on recruitment@rectitudecs.com