Digital Marketing Manager

Key Responsibilities

• Strategize, Plan & Execute high-performing paid campaigns across Google Ads, Meta (Facebook & Instagram) to drive qualified B2B leads, product awareness, and pipeline growth.
• Own and optimize paid campaigns across LinkedIn and Twitter/X Ads, tailored to enterprise and tech-savvy audiences, with a sharp focus on CTR, CPL, CPA, and lead quality.
• Lead email marketing automation, including building, segmenting, and running nurturing workflows using tools like HubSpot, Mailchimp, or ActiveCampaign to engage prospects and retain users.
• Implement A/B testing, retargeting strategies, and lookalike audience tactics, coupled with continuous keyword research and bid optimization.
• Craft compelling ad copy, landing page briefs, and creative outlines in alignment with buyer personas and brand tone—collaborating closely with content and design teams.
• Drive performance metrics such as CPC, CPA, ROAS, lead-to-MQL conversion rates, and campaign ROI—owning them end-to-end.
• Collaborate with product marketing and content teams to ensure messaging alignment and campaign relevance across the buyer journey.
• Analyze campaign data through Google Analytics, Tag Manager, and UTM frameworks, identifying key insights and actionable growth experiments.
• Regularly present performance reports, growth insights, and scaling opportunities to leadership and cross-functional stakeholders.

Required Skills & Qualifications

• 4+ years of hands-on experience in performance/digital marketing for B2B SaaS or technology-driven companies.
• Deep expertise in running and optimizing campaigns across Google Ads (Search, Display, Video), Meta Ads, and LinkedIn Campaign Manager.
• Solid experience with email marketing platforms (HubSpot, Mailchimp, ActiveCampaign) and a track record of executing nurturing campaigns with measurable outcomes.
• Familiarity with Twitter/X Ads and its application in B2B demand generation is a strong plus.
• Strong understanding of B2B buyer journeys, SaaS marketing funnels, and lead nurturing frameworks.
• Data-driven approach with strong proficiency in Google Analytics, Google Tag Manager, conversion tracking, and UTM implementation.
• Excellent copywriting and messaging skills, with the ability to work alongside design and creative teams to deliver compelling ads and landing pages.
• Proven ability to manage media budgets effectively, scale winning campaigns, and deliver results aligned to growth KPIs.

Job Type: Full-time

Pay: ₹15,857.59 - ₹49,751.38 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Quarterly bonus
• Yearly bonus

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person