Digital Marketing Manager

Job Description

We are seeking a highly skilled and results-driven Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have hands-on experience in performance marketing, paid ad campaigns, social media strategy , and analytics , along with the ability to work cross-functionally to drive ROI-focused marketing initiatives across all digital channels. Key Responsibilities:1. Performance Marketing: Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms. Manage budgets efficiently to drive high ROAS and customer acquisition . Track, measure, and report performance of all campaigns; analyze ROI and KPIs. Collaborate with the creative team to develop ad copies, banners, and video content aligned with audience targeting. Run A/B tests on creatives, audiences, landing pages, and bidding strategies to improve performance. Manage performance marketing dashboards and regularly share actionable insights. 2. Social Media Strategy & Management: Design and execute a comprehensive social media strategy to increase brand visibility, follower engagement, and traffic. Plan and manage monthly content calendars across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube, etc.). Collaborate with the content and design team to create visually appealing and engaging content (static posts, reels, videos, carousels). Monitor trends, hashtags, and user-generated content to amplify brand reach. Drive community engagement through timely responses, DMs, stories, polls, and contests. 3. Analytics & Reporting: Monitor and analyze web traffic, user behavior, conversion data, and marketing performance metrics using tools like Google Analytics, Meta Business Manager, and AdWords . Provide weekly/monthly performance reports and actionable recommendations to the senior leadership team. Identify opportunities to improve conversion rates and reduce cost per acquisition. 4. SEO and Email Marketing (Basic Understanding Preferred): Collaborate with content writers to implement SEO best practices across website and blogs. Coordinate email marketing campaigns (if required), analyze open and click-through rates, and suggest optimization strategies. Required Skills & Qualifications: Bachelor's or Master’s degree in Marketing, Digital Media, or related field. Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and other ad platforms. Proficient in Excel, marketing automation tools, and data-driven decision-making. Creative thinking with strong communication and team collaboration skills. Up-to-date with the latest digital trends, algorithms, and platform updates. Preferred (Bonus) Skills: Experience with Shopify, WordPress, or other CMS platforms. Certifications in Google Ads, Meta BluePrint, or HubSpot. Experience managing influencer campaigns or working with third-party digital agencies. Job Type: Full-time Pay: ₹11,023.89 - ₹22,000.00 per month Schedule: Day shift Ability to commute/relocate: Surat, Surat - 395007, Gujarat: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 1 year (Required)