This is a remote position.
Job Summary
We are seeking a Digital Marketing Head with 10+ years of experience in driving end-to-end digital strategies and performance marketing across global B2B tech ecosystems. The ideal candidate will bring a deep understanding of AI/Generative AI industry dynamics and proven expertise in building brand authority, lead generation funnels, and high-impact digital campaigns. This role requires a strategic thinker who is also execution focused & someone who can own ZBrain’s digital presence across paid, owned, and earned channels while leading a high-performing team. Key responsibilities include growth marketing, SEO/SEM, content strategy, analytics-driven decision-making, marketing automation, and positioning ZBrain as a thought leader in enterprise AI transformation.
Responsibilities
- Design and implement multi-channel digital marketing strategies aligned with ZBrain’s business goals and technological vision to boost brand awareness and thought leadership in the AI space.
- Lead the full lifecycle of digital campaigns across platforms like Google Ads, LinkedIn, and Twitter/X, using performance analytics to enhance engagement and conversions.
- Write persuasive and audience-tailored copy for ads, landing pages, emails, and social posts, translating complex AI concepts into clear, compelling messages.
- Conceptualize and script engaging video content such as product demos, promotional reels, and customer success stories in collaboration with design and production teams.
- Build and execute targeted social media strategies for platforms like LinkedIn and Twitter/X to grow brand presence and foster audience engagement.
- Manage paid advertising efforts on Google, LinkedIn, and other platforms, focusing on ROI optimization and high-quality lead generation.
- Lead, mentor, and grow a high-performing digital marketing team while aligning their work with ZBrain’s strategic marketing objectives.
- Perform detailed market research and competitive analysis to inform content strategy, audience targeting, and campaign refinement.
- Collaborate cross-functionally with product, sales, and content teams to execute go-to-market plans and create marketing assets like brochures and case studies.
Requirements
Essential Skills:
Job
- 10+ years in digital marketing with 3+ years in a leadership role (AI, Generative AI, SaaS).
- Expertise in digital copywriting for ads, emails, landing pages.
- Experience conceptualizing and delivering video marketing assets.
- Track record of running high-ROI PPC and social campaigns.
- Proficient in Google Analytics, Clarity, and similar tools.
- Understanding of AI/Gen AI technologies and market trend.
Personal
- Strategic vision with a proven ability to design and execute high-impact digital marketing strategies.
- Exceptional copywriting and storytelling skills tailored to AI/Generative AI solutions.
- Expertise in video content creation, from concept to execution, with a focus on engaging audiences.
- Data-driven mindset with a history of delivering measurable campaign results.
- Strong leadership and collaboration skills, with experience working in cross-functional teams.
- Passion for innovation and staying ahead of trends in AI and digital marketing.
Preferred Skills
Job
- B2B marketing experience in AI-driven product environments.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- SEO and keyword optimization understanding is a plus.
Personal
- Strategic thinker with data-driven execution skills.
- Excellent storytelling and copywriting ability.
- Strong leadership and collaboration capabilities.
- Ability to simplify complex concepts into compelling narratives.
- Passionate about AI innovation and digital-first brand building.
- Agile mindset with strong adaptability.
- Mentor and team-builder with a proactive approach.
- Demonstrates ownership, initiative, and measurable impact.
Other Relevant Information
- Bachelor’s degree in Computer Science, Information Technology, or a related field.
- Minimum 10+ years of experience in digital marketing, including at least 3+ years in a leadership role, specifically in AI, Generative AI, or SaaS environment.
Benefits
- This role offers the flexibility of working remotely in India.
LeewayHertz is an equal opportunity employer and does not discriminate based on race, color, religion, sex, age, disability, national origin, sexual orientation, gender identity, or any other protected status. We encourage a diverse range of applicants.
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