Digital Marketing Executive / Manager – Real Estate

About the Role: We are looking for a Digital Marketing professional who can lead and execute impactful online marketing campaigns tailored for the real estate industry . The ideal candidate will have strong experience in SEO , content strategy , social media marketing , and online lead generation for real estate projects, especially DTCP plots, villa ventures, or residential properties. Key Responsibilities: SEO & Website Optimization Perform on-page and off-page SEO to increase organic traffic. Conduct keyword research and competitor analysis specific to real estate searches. Optimize company website and landing pages for higher search engine rankings. Track and report SEO metrics using tools like Google Analytics, Search Console, SEMrush, or Ahrefs. Content Development Create engaging blog posts, emailers, ad copy, and property descriptions optimized for SEO. Work with the design and video teams to align visual content with written content. Plan editorial calendars focused on real estate trends, projects, and locality highlights. Social Media Campaigns Plan and execute paid and organic campaigns on Facebook, Instagram, LinkedIn, and Google Ads. Create ad copies, captions, and performance-driven creatives for real estate promotions. Run retargeting campaigns and build custom audiences for project-specific engagement. Lead Generation Build and manage paid campaigns for project inquiries, site visit bookings, and walk-ins . Monitor conversion rates, optimize landing pages, and improve ad ROI. Generate and nurture quality leads through automation tools and CRM integrations. Required Skills & Tools: Strong understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads SEO tools: Google Search Console, SEMrush, Ahrefs, Moz Social Media tools: Meta Business Suite, Hootsuite, Buffer CRM familiarity (real estate CRM preferred) Knowledge of real estate buyer psychology and campaign targeting Preferred Qualifications: Bachelor's degree in Marketing, Business, or a related field 2–5 years of digital marketing experience (real estate preferred) Proven track record of successful real estate lead generation campaigns Strong copywriting and communication skills Compensation: Competitive salary + lead-based incentives Professional growth and leadership opportunities within the marketing team How to Apply: Send your updated resume, campaign portfolio, and performance samples (if any) to: vikrant@myelegantgroup.com Job Types: Full-time, Contractual / Temporary Contract length: 12 months Pay: ₹30,513.98 - ₹45,121.91 per month Benefits: Food provided Schedule: Day shift Morning shift Weekend availability Application Question(s): Must carry your own laptop for the work Education: Bachelor's (Required) Experience: Digital marketing: 3 years (Required) Location: HITEC City, Hyderabad, Telangana (Required) Work Location: In person