Digital Marketer

Job Title: 360° Digital Marketer

Location: Lucknow

Experience: 1–2 Years

Employment Type: Full-Time

About Us:

We are a fast-growing travel company based in Lucknow, committed to building a powerful brand presence through creative and data-driven digital strategies. We are looking for a passionate and performance-oriented 360° Digital Marketer to lead and execute full-funnel digital campaigns.

Key Responsibilities:

• Strategize, manage, and grow brand presence across all major social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Plan, script, and coordinate content calendars in line with brand tone and seasonal trends
• Run and support Meta (Facebook/Instagram) and Google Ads campaigns (basic to intermediate level)
• Monitor CTR, engagement, trends, and reach across all platforms and implement best practices
• Use tools like Meta Business Suite, Google Analytics, and other social media analysis tools to track and report performance
• Write creative scripts for reels, engaging captions, and content for branding campaigns – a strong flair for creative writing is essential
• Create and present weekly/monthly performance reports covering reach, engagement, and ROI metrics
• Track and analyze ad campaigns, identify gaps, and optimize for better results
• Collaborate with the creative team for shoot planning and execution for social media ads and content
• Develop branding and marketing strategies tailored to target audiences and market goals

Key Skills Required:

• Strong knowledge of social media management and trends
• Understanding of Meta Ads and Google Ads ecosystem
• Ability to analyze and interpret campaign data
• Knowledge of ROI, Reach, Engagement metrics
• Strong in content planning, scripting, and execution
• Proficiency in tools like Canva, Meta Suite, Google Analytics, or similar
• Ability to work with creative teams for shoot execution
• Detail-oriented with strong reporting and presentation skills

Preferred Qualities:

• Self-starter with a creative mindset and strategic thinking
• Strong communication and collaboration skills
• Updated with the latest digital marketing and branding trends