Digital Marketer

About the Role

We are looking for a creative, analytical, and results-driven Digital Marketer with at least 1+ years of hands-on experience in digital marketing, specifically in Meta Ads, SEO, Video Capturing & Editing, and Social Media Campaigns. This role is ideal for someone who enjoys owning the digital journey end-to-end—from strategy to execution and performance tracking.

Key Responsibilities

Social Media Campaigns

• Plan, schedule, and execute social media campaigns across Facebook, Instagram, LinkedIn, Google and YouTube.
• Develop and manage social media calendars aligned with product launches, promotions, and branding goals.
• Coordinate with designers and content creators to produce engaging social media creatives.
• Track post engagement, follower growth, and campaign effectiveness using analytics tools.

Meta Ads (Facebook & Instagram)

• Set up and manage Meta Ads using Meta Ads Manager.
• Perform audience segmentation and targeting based on interests, behaviors, and demographics.
• Conduct A/B testing to improve ad performance (creative, audience, placements).
• Monitor campaign KPIs (CTR, CPM, ROAS) and optimize accordingly.

Search Engine Optimization (SEO)

• Conduct keyword research, competitor benchmarking, and site audits.
• Optimize content, images, and website structure for on-page SEO.
• Implement off-page SEO strategies including backlink building.

Video Production (Capturing & Editing)

• Capture short-form videos, product walkthroughs, testimonials, and behind-the-scenes content.
• Edit videos for various platforms (Reels, Shorts, Stories) using software tools.
• Add music, captions, and effects to enhance video engagement.

Analytics & Reporting

• Generate weekly/monthly reports on campaign performance and KPIs.
• Analyze data to identify trends and make data-driven recommendations.
• Use tools like Google Analytics, Meta Insights, and UTM tracking to evaluate traffic and conversions.

Tools & Platforms You'll Work With

• Ad Platforms: Meta Ads Manager, Google Ads (Basic)
• Social Media Tools: Meta Business Suite, Buffer, Hootsuite
• SEO Tools: Google Search Console, SEMrush, Ubersuggest
• Video Editing: Adobe Premiere Pro, CapCut, Canva
• Analytics: Google Analytics, Meta Insights, Bit.ly

What We’re Looking For

• 1–2 years of hands-on experience in digital marketing.
• Strong understanding of social media trends and Meta platform best practices.
• Good eye for design and video storytelling.
• Familiar with SEO fundamentals and keyword tools.
• Excellent verbal and written communication skills.
• Ability to work independently and collaborate with cross-functional teams.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• Google Ads: 1 year (Required)
• META Ads: 1 year (Required)

Work Location: In person