D2C Marketing Specialist (FMCG).

Job Title: D2C Marketing Specialist

Location: Delhi

Employment Type: Full-time

Role Overview:

We're seeking a dynamic and data-driven D2C Marketing Specialist to fuel growth across our digital storefront and marketing funnels. This role is ideal for someone who lives and breathes performance marketing, understands consumer journeys, and can manage end-to-end D2C campaigns that convert.

Key Responsibilities:

• Shopify Store Management: Oversee day-to-day operations of the Fitspire Shopify store.
• Optimize product listings, landing pages, and checkout flows.
• Work with designers/developers to ensure a seamless UX/UI experience.
• Meta & Google Ads Execution: Plan, launch, and optimize performance marketing campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
• Analyze ROAS, CTR, CVR, and other KPIs to continually improve campaign performance.
• Manage remarketing and full-funnel strategies tailored to supplement and wellness product categories.
• WhatsApp Marketing (GoKwik Integration): Deploy automated and manual WhatsApp campaigns for abandoned cart recovery, COD confirmation, and re-engagement using GoKwik.
• Monitor delivery, response, and conversion rates to refine messaging strategies.
• Campaign Management: Execute full-funnel campaigns for new product launches and festive promotions.
• Coordinate with the creative and content team for ad copies, banners, and video creatives.
• Analytics & Reporting: Monitor and report weekly performance metrics across channels.
• Suggest data-backed experiments and A/B testing opportunities.

Requirements:

• 2–4 years of hands-on experience in D2C marketing, preferably in the health, wellness, or FMCG sector.
• Proven track record with Shopify store management and third-party apps.
• Expertise in running Meta Ads and Google Ads with high ROI.
• Experience with WhatsApp marketing platforms like GoKwik or similar tools.
• Strong analytical skills with knowledge of tools like Google Analytics, Meta Ads Manager, and Excel/Sheets.
• Understanding of D2C consumer journey and conversion funnel optimization.
• Strong communication and project management skills.