Copywriting Analyst

This job is with Accenture, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Skill required:

Designation:

Qualifications:

Years of Experience:

About Accenture

What would you do?

What are we looking for?

• Content management
• Search Engine Optimization (SEO)
• Google Ads
• Good to have:
• Basic knowledge of SEO principles, including keyword research and optimization.
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with social media analytics tools to gauge campaign performance. Roles and Responsibilities: Roles & Responsibilities:1.Content Creation:oDevelop high-quality, engaging, and SEO-optimized content for various channels, including websites, blogs, whitepapers, social media, email campaigns, and more.oCreate thought leadership articles, case studies, and product-centric content that aligns with brand goals.oCreate brochures and point of sales materials.2.Editing and Proofreading:oEdit and proofread content to ensure grammatical accuracy, clarity, and consistency with brand tone and style.oReview and refine user-facing content to meet high-quality standards and eliminate errors.3.Research and Analysis:oPerform thorough research on industry trends, topics, and competitors to deliver credible and relevant content.oAnalyze content performance metrics to iterate and improve strategies for better engagement.4.Collaboration:oWork closely with marketing, design, and product teams to ensure alignment between content and overall campaign goals.oPartner with designers to create visually appealing and content-rich assets, such as infographics and presentations.5.Content Optimization:oOptimize web content for search engines (SEO) using targeted keywords, metadata, and link-building strategies.oAdapt and repurpose content for different formats and platforms to maximize reach and impact.6.Project Management:oManage multiple content projects simultaneously, ensuring timely delivery while maintaining quality.oStay flexible and efficient in a fast-paced, deadline-driven environment.7.Compliance and Documentation:oEnsure all content complies with legal and brand standards, including accessibility and regulatory requirements.oMaintain organized project files, style guides, and documentation for easy handoff and collaboration.
  

Qualifications