Conversion Rate Optimization Specialist (CRO Specialist)

Hello Folks,

Conversion Rate Optimization

Company Description

Magneto IT Solutions is an award-winning B2C and B2B eCommerce agency based in Ahmedabad. With a team of over 100 resources, we specialize in developing end-to-end eCommerce solutions, PIM, CRM, DAM, MDM, and DEM development & integration. Our agile methodology ensures industry-leading User Interfaces for the perfect end-user experience.

• Analyze website traffic, user behavior data, and conversion funnel metrics to identify areas for improvement.
• Conduct qualitative and quantitative research to understand user needs and pain points.
• Identify bottlenecks and barriers to conversion.
• Develop and implement strategies to improve user experience, website performance, and conversion rates.
• Optimize landing pages, calls-to-action (CTAs), forms, and other key elements.
• Conduct A/B tests to validate hypotheses and measure the impact of changes.
• Manage and optimize key conversion points in the marketing funnel.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure alignment and implementation of optimization efforts.
• Communicate findings, insights, and recommendations to stakeholders.
• Stay up-to-date on industry trends and best practices in CRO.
• Utilize various CRO tools, such as Google Analytics, Hotjar, VWO, Optimize, and other A/B testing platforms.
• Familiarity with HTML, CSS, and JavaScript for implementing changes on websites.
• Track key performance metrics (KPIs) such as conversion rates, bounce rates, click-through rates (CTR), and cost per conversion.
• Analyze data and provide actionable insights to improve performance.
• Monitor and refine the performance of ongoing optimization efforts.

Requirements

• Strong analytical skills and the ability to interpret complex data sets.
• Proficiency in using web analytics tools, including Google Analytics, Hotjar, and Optimize.
• Solid understanding of conversion rate optimization principles and best practices.
• Experience conducting A/B and multivariate tests.
• Knowledge of user psychology and behavior and ability to apply these principles to optimize website performance.
• Excellent problem-solving skills and the ability to think creatively to improve conversion rates.
• Strong attention to detail and the ability to prioritize tasks effectively.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Proficient in HTML, CSS, and JavaScript.
• Familiarity with UX/UI design principles.

Thanks and Regards

HR Team

Contact: jobs@magnetoitsolutions.com